Apple’s San Francisco event Wednesday left the company’s legions of fans with plenty to get excited about: New iPhones, a new Apple TV, a bigger and better iPad, and more.
As mid-cycle models, the new iPhones — designated the iPhone 6s and iPhone 6s Plus — are not as groundbreaking as, say, the iPhone 6 was compared to earlier designs. But they do include some new features, including a pressure-sensitive screen that can tell the difference between a gentle tap and a hard press, allowing software to react accordingly. A new Harry Potter-style “Live Photo” feature that brings unexpected life to still photos is another standout. The new iPhones will be available for pre-order Sept. 12 starting at $199.
The Apple TV set-top box, meanwhile, received its first major upgrade in about three years. Siri support means users can verbally ask the device to find their favorite television shows and movies, and those requests work across various streaming services. A new remote serves as menu-navigator and game-controller. The Apple TV is now a true development platform as well, with third-party programmers able to make apps and games for the device. It will be available next month for $149 and up.
Finally, the iPad Pro is a 12.9-inch tablet — Apple’s biggest ever — aimed at professionals and creative-types. Impressive internal specs and an optional keyboard case and stylus (named the “Apple Pencil”) could make the iPad Pro a rival to many laptops, even Apple’s own lower-end MacBook lineup. It’s also a clear shot across the bow at Microsoft’s Surface line of hybrid tablets, though Microsoft didn’t seem to mind much, with a company representative appearing on stage to show off Office software for the device. The iPad Pro will go on sale in November for $799 and up.
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