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This Is the New iPhone’s Coolest Feature

1 minute read

Apple’s new iPhones, the 6S and 6S Plus, come chock-full of upgrades and features, but perhaps the coolest one is dubbed “Live Photos.”

The new photo format is somewhat of a hybrid between a photograph and a short video. Lasting about 1.5 seconds before and after you press the shutter button, it’s somewhat akin to a GIF, and can include sound as well. Harry Potter fans will recognize this from the magical world’s animated photographs.

Apple says that all its devices will support playback of the new format, which won’t take up much more storage space than a traditional photo, and soon other companies will too. Facebook is slated to roll out support for it later this year, Apple VP of marketing Phil Schiller said on stage at the company’s event on Wednesday.

The new phones will sport a 12 megapixel iSight camera on the back with the ability to shoot 4K video, and a 5 megapixel high-definition camera on the front with Retina flash.

Here Are All the Products Apple Unveiled Today

The iPhone 6S’s new 3D multi-touch interfaceApple
iPhone 6s & iPhone 6s PlusApple
iOS 9, available as a free update for iPhone, iPad and iPod touchApple
WatchOS 2 with native apps and new gold and rose gold aluminum Apple Watch sport modelsApple
Apple watch with Hermès bandApple
iPad Pro featuring a 12.9-inch Retina Display and Apple PencilApple
An iPad Pro with a keyboard is seen during an Apple media event in San Francisco, California
Apple’s new Smart KeyboardBeck Diefenbach—Reuters
Siri remote, tvOS, and the App Store running on the new Apple TVApple

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