By Olivia B. Waxman
September 9, 2015

A weather presenter for Channel 4 News in the U.K. is being hailed for nailing the pronunciation of a town in northwest Wales called Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch. In the approximately 20-second clip, Liam Dutton does not break a sweat as he highlights warm temperatures in the area.

One of the world’s longest place names, it was drummed up by a cobbler — or so legend says — as part of a publicity stunt in the mid-19th century designed to get train travelers to stop at the town’s railway station, according to the website for the village llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.co.uk/.

The page also claims the name means “St Mary’s church in the hollow of the white hazel near a rapid whirlpool and the Church of St Tysilio of the red cave.”

Write to Olivia B. Waxman at olivia.waxman@time.com.

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