By Alex Fitzpatrick and Arpita Aneja
LittleBits, a New York-based company headed by CEO Ayah Bdeir, makes color-coded electronic sets for kids and adults alike. Pre-made kits help children make gadgets like musical instruments and robotic cars, while the company also encourages builders to cook up entirely new inventions of their own. LittleBits works closely with educators to help them teach electronics and basic coding skills.
Ultimately, Bdeir’s goal is to get more young people thinking about electronics and how hardware is built. TIME recently caught up with Bdeir at LittleBits’ temporary pop-up store in downtown New York. To learn more about LittleBits, watch the video above.
More Must-Reads from TIME
- Caitlin Clark Is TIME's 2024 Athlete of the Year
- Where Trump 2.0 Will Differ From 1.0
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Write to Arpita Aneja at arpita.aneja@time.com