By Daniel White
September 1, 2015

Rushing to McDonald’s before breakfast closes will soon be a thing of the past.

The fast-food chain announced Tuesday that it will begin serving breakfast all day, nationwide, beginning Oct. 6. The chain previously stopped serving its breakfast menu at 10:30 A.M.

The announcement comes after a trial and review process, which concluded in a vote by franchisees last week, according to the Wall Street Journal. McDonald’s will implement new safety measures, including rolling carts with utensils used especially for handling eggs, to aid the transition.

In an interview, McDonald’s America President Mike Andres told the Journal that extending breakfast hours was the company’s biggest move since adding the McCafe line of beverages in 2009.

“This is the consumers’ idea. This is what they want us to do,” Mr. Andres said. “That’s why I think this could be the catalyst for our turnaround.”

In acknowledgment of the longtime desire among McDonalds fans for all-day breakfast, the company has been tweeting news of its announcement to customers who previously suggested longer breakfast hours.

 

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