--- description: Frisch's Restaurants, a chain famous for its signature Big Boy burgers, will be adding more restaurants in a bid to court a younger crowd. title: Get Ready for More Big Boy Restaurants image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfaaa2e7ef274a4fd/698861acf887dc60a1e9224a/frischs-big-boy.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close # Get Ready for More Big Boy Restaurants by [Jonathan Chew / Fortune](/author/fortune/) ## Jonathan Chew / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Aug 31, 2015 12:45 PM CUT  A "Bog Boy" statue stands outside a Frisch's Big Boy restaurant, May 22, 2015, in Columbus, Ohio. A "Bog Boy" statue stands outside a Frisch's Big Boy restaurant, May 22, 2015, in Columbus, Ohio.John Minchillo—AP by [Jonathan Chew / Fortune](/author/fortune/) ## Jonathan Chew / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Aug 31, 2015 12:45 PM CUT Frisch’s Restaurants, a chain famous for its signature Big Boy burgers, will be adding more restaurants in a bid to court a younger crowd, according to a report by _the_ [_Associated Press_](http://markets.cbsnews.com/New-boss-of-Frischs-Big-Boy-restaurants-plans-expansion/0015220f6de9c750/ "undefined"). After private equity firm [NRD Capital](http://www.nrdcapital.com/ "undefined") took over the Cincinnati-based company for $175 million, its new owners will utilize its trademark rights to the Frisch’s Big Boy franchise to expand into Tennessee, adding to the 121 outlets in Ohio, Kentucky and Indiana. Other plans for the chain include a “Frisch’s Big Boy 2.0” blueprint that will target youth, with shareable plates of buffalo wings and chili cheese fries, and possible growth into nontraditional locations like college campuses on the cards. However, NRD head and interim Frisch’s CEO Aziz Hashim has been quick to reassure current customers that they were not being sidelined by new management. “Our primary goal is to make sure our existing customer is totally taken care of,” he told AP. “So, no plan to alienate our current customer base; we want to actually make it better for them. At the same time, we want to make an effort to drive some new customers.” The takeover by NRD was notable as it ended the family-ownership of a chain that had humble beginnings as a drive-through in 1939\. Last month, Frisch’s reported it had $47 million in revenue in its fiscal third quarter, up 4.2% from the same year, but has been [criticized](http://www.knoxnews.com/business/frischs-big-boy-ending-76-years-of-family-ownership%5F58904181 "undefined") for its thin profit margins in comparison to industry peers. NRD Capital has been known for buying up food franchises, with Checkers/Rally’s and Popeyes units under their portfolio. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4016877/boss-frischs-big-boy-expansion/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4016877/boss-frischs-big-boy-expansion/"},"headline":"Get Ready for More Big Boy Restaurants","datePublished":"2015-08-31T12:45:46.000Z","dateModified":"2026-02-22T10:34:14.392Z","description":"The restaurant chain is expanding in four states","url":"https://time.com/4016877/boss-frischs-big-boy-expansion/","keywords":["pubdesk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfaaa2e7ef274a4fd/698861acf887dc60a1e9224a/frischs-big-boy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jonathan Chew / Fortune"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltfaaa2e7ef274a4fd/698861acf887dc60a1e9224a/frischs-big-boy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Frisch's Big Boy Sale","caption":"Frisch's Big Boy Sale","creditText":"John Minchillo—AP","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4016877/boss-frischs-big-boy-expansion/","name":"Get Ready for More Big Boy Restaurants"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Should I Eat Burgers?","description":"It may be stating the obvious, but burgers, as we know them, are not a health food, according to most of our experts. Here's why 3 out of 5 experts gave burgers the thumbs down.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/G7EXHLsP/poster.jpg?width=720","uploadDate":"2015-07-08T20:49:13.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/G7EXHLsP.m3u8","embedUrl":"https://time.com/4016877/boss-frischs-big-boy-expansion/","duration":"PT2M2S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4016877/boss-frischs-big-boy-expansion/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```