Jay Z Joined Instagram But Quit After 14 Hours

Jay Z appeared to join — and quit — Instagram over the weekend, posting a tribute to the late Michael Jackson and briefly surprising fans accustomed to the rapper’s typically quiet online presence.

“Happy birthday to the King!” the record label owner captioned a split photo showing the legendary pop star and him that was posted on Saturday. “This may be my first and last post.” Music exec Michael Kyser, a friend of Jay Z, also encouraged his Instagram followers to follow the rapper in a photo showing him posting his first Instagram post:

But Jay Z’s Instagram experiment appeared to last for only a brief 14 hours. The the account, Hovsince96, was deactivated on Sunday morning. For now, it seems, the only option to catch a glimpse into his private life may be the Instagram account of his wife, Beyoncé.

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