Nike Korea’s latest advertisement encourages you to follow the company’s slogan and “just do it” — no matter what the haters say.
The spot features retired Korean soccer star Lee Young-pyo, who plays multiple characters, all of whom essentially tell young athletes to give up on their dreams. He’s the umpire who says, “This is a waste of time,” the onlooker who says, “This won’t help you” and the coach who says, “Learn your limits.”
But this is a Nike commercial, so do the young athletes give up? Obviously not. They roll up their sleeves, lace up their shoes and work harder so they can silence the naysayers.
Warning: if you’re watching this from your couch, it might inspire you to get up and go for a run or something. Maybe.
Read next: Here’s Why Nike’s Shares Just Leapt To an All-time High
More Must-Reads from TIME
- Breaking Down the 2024 Election Calendar
- How Nayib Bukele’s ‘Iron Fist’ Has Transformed El Salvador
- What if Ultra-Processed Foods Aren’t as Bad as You Think?
- How Ukraine Beat Russia in the Battle of the Black Sea
- Long COVID Looks Different in Kids
- How Project 2025 Would Jeopardize Americans’ Health
- What a $129 Frying Pan Says About America’s Eating Habits
- The 32 Most Anticipated Books of Fall 2024
Contact us at letters@time.com