--- description: Apple's next media event is on Wednesday, Sept. 9, and Apple insiders are expecting the company to reveal its long-awaited Apple TV. title: Apple Wants to Put an iPhone in Your TV image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdd8e148924fcddc8/6988600a2dce010e3d9e5288/gettyimages-455691914-11.jpg?branch=production&width=1920&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Apple Wants to Put an iPhone in Your TV by [Laura Lorenzetti / Fortune](/author/fortune/) ## Laura Lorenzetti / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Aug 19, 2015 3:33 PM CUT  BERLIN, GERMANY - SEPTEMBER 19: A shopper ltries out the new Apple iPhone 6 at the Apple Store on the first day of sales of the new phone in Germany on September 19, 2014 in Berlin, Germany. Hundreds of people had waited in a line that went around the block through the night in order to be among the first people to buy the new smartphone, which comes in two versions: the Apple iPhone 6 and the somewhat larger Apple iPhone 6 Plus. (Photo by Sean Gallup/Getty Images) BERLIN, GERMANY - SEPTEMBER 19: A shopper ltries out the new Apple iPhone 6 at the Apple Store on the first day of sales of the new phone in Germany on September 19, 2014 in Berlin, Germany. Hundreds of people had waited in a line that went around the block through the night in order to be among the first people to buy the new smartphone, which comes in two versions: the Apple iPhone 6 and the somewhat larger Apple iPhone 6 Plus. (Photo by Sean Gallup/Getty Images)Sean Gallup—Getty Images by [Laura Lorenzetti / Fortune](/author/fortune/) ## Laura Lorenzetti / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Aug 19, 2015 3:33 PM CUT Apple’s next big media event is on Wednesday, Sept. 9, and many Apple insiders are expecting the company to reveal its [long-awaited](http://fortune.com/2015/07/31/apple-tv-christmas/ "undefined") Apple TV. There have been reports of an Apple-branded smart television since last year, and the tech wunderkind had even planned to debut the new Apple TV hardware and software upgrades at the June WWDC. However, the company put off the reveal, saying it wanted to focus its resources on iOS9 development. And that’s the big hint as to what Apple may have in mind for its new television device. The new Apple TV is expected to be the first television model to run a [full-blown iOS core](http://9to5mac.com/2015/08/17/what-will-septembers-new-ios-9-based-apple-tv-bring-to-the-living-room/ "undefined"), reports 9to5Mac. It’s basically going to be an optimized, much bigger version of your iPhone (assuming it’s running iOS9). That will give it a range of [extra benefits](http://fortune.com/2015/06/01/apple-tv-update/ "undefined") over the current Apple TV product, including Siri support, better search capabilities, and a new Apple TV App Store. Read more about it at[ 9to5Mac](http://9to5mac.com/2015/08/17/what-will-septembers-new-ios-9-based-apple-tv-bring-to-the-living-room/ "undefined"). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4003271/apple-tv-ios9/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4003271/apple-tv-ios9/"},"headline":"Apple Wants to Put an iPhone in Your TV","datePublished":"2015-08-19T15:33:57.000Z","dateModified":"2026-04-13T08:06:24.652Z","description":"Expect some iPhone-like qualities to invade your television","url":"https://time.com/4003271/apple-tv-ios9/","keywords":["Tech","Television","Apple","Technology","iPhone","App store","Apple TV","Siri","WWDC","Hardware","pubdesk","iOS 9"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdd8e148924fcddc8/6988600a2dce010e3d9e5288/gettyimages-455691914-11.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Lorenzetti / Fortune"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdd8e148924fcddc8/6988600a2dce010e3d9e5288/gettyimages-455691914-11.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Apple Starts iPhone 6 Sales In Germany","caption":"Apple Starts iPhone 6 Sales In Germany","creditText":"Sean Gallup—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4003271/apple-tv-ios9/","name":"Apple Wants to Put an iPhone in Your TV"}}]}] ```