When customers started angrily commenting on Target’s Facebook page about its new gender-neutral toys policy, this Facebook user saw a comedic opportunity.
Mike Melgaard made a fake Facebook page and pretended to be a Target customer service representative, and then responded to the outrage over the company’s decision to stop labeling toys and other items by gender.
“I definitely side with Target and support their decision wholeheartedly,” Melgaard told AdWeek. “That being said, this was, for me, more about the laughs. I absolutely love satirical humor, and I think America could use a little more laughter.”
Target provided this statement to AdWeek in response: “At Target, we are committed to providing outstanding guest service to our guests wherever we engage with them—in our stores, online, or on our social pages. Clearly this individual was not speaking on behalf of Target.”
Here’s some of Melgaard’s best work before his fake account was shut down:
- TIME's 100 Most Influential People of 2022
- Employers Take Note: Young Workers Are Seeking Jobs with a Higher Purpose
- Signs Are Pointing to a Slowdown in the Housing Market—At Last
- Welcome to the Era of Unapologetic Bad Taste
- As the Virus Evolves, COVID-19 Reinfections Are Going to Keep Happening
- A New York Mosque Becomes a Refuge for Afghan Teens Who Fled Without Their Families
- High Gas Prices are Oil Companies' Fault says Ro Khanna, and Democrats Should Go After Them
- Two Million Cases: COVID-19 May Finally Force North Korea to Open Up
