--- title: You Asked: Why Do I Blush So Much? description: Blushing too much? Blame the company you keep and the color of your skin, among other factors, for why you're quick to blush. canonical: https://time.com/3992760/blush-blushing/ author: Markham Heid article:opinion: false article:content_tier: free article:published_time: 2015-08-12T14:08:21.000Z article:modified_time: 2026-08-19T07:41:33.816Z article:section: Health og:title: You Asked: Why Do I Blush So Much? og:description: Blushing too much? Blame the company you keep and the color of your skin, among other factors, for why you're quick to blush. og:url: https://time.com/3992760/blush-blushing/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt155193a270f88a84/69885ecd428a9ed35dcce996/you-asked-why-do-i-blush.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2650 og:image:height: 1491 og:image:alt: You Asked Why Do I Blush og:type: article twitter:card: summary_large_image twitter:title: You Asked: Why Do I Blush So Much? twitter:description: Blushing too much? Blame the company you keep and the color of your skin, among other factors, for why you're quick to blush. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt155193a270f88a84/69885ecd428a9ed35dcce996/you-asked-why-do-i-blush.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # You Asked: Why Do I Blush So Much? > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ## Video: Should I Drink Red Wine? [Watch (HLS stream): Should I Drink Red Wine?](https://cdn.jwplayer.com/manifests/JLVLyuEq.m3u8) (1:35)  _Published 2015-03-12. Cheers to your health! All five of our experts give red wine a purple-stained smile._ by [Markham Heid](https://time.com/author/markham-heid/) ## Markham Heid Markham Heid is a contributor at TIME. He is the author of The Habit Trap, due out in early 2027. Aug 12, 2015 2:08 PM UTC  Illustration by Peter Oumanski for TIME by [Markham Heid](https://time.com/author/markham-heid/) ## Markham Heid Markham Heid is a contributor at TIME. He is the author of The Habit Trap, due out in early 2027. Aug 12, 2015 2:08 PM UTC Human beings are the only animals that blush. And try as we might, there’s no simple way to suppress it. In fact, trying to hold back a blush is a pretty good way to intensify it, says Dr. Corine Dijk, a clinical psychologist at the University of Amsterdam. When you feel self-aware or embarrassed, your nervous system sends a signal to muscles in your face instructing them to relax, Dijk says. That relaxing allows small veins in your skin to dilate, which in turn causes blood to pool and your cheeks to redden. (Dijk says blushing shouldn’t be confused with the “flushing” some people experience when angry, which results from a different physiological mechanism.) If you’re fair skinned, your blush will be more visible than if you had darker skin, says Dr. Peter Drummond, a social scientist and blush researcher at Australia’s Murdoch University. Some hormonal or anatomical quirks—stuff that’s just part of your unique internal architecture and chemistry—could also make you more or less likely to blush, he adds. ### You Asked: Your Top 10 Health Questions Answered  You Asked: Are Cleanses Healthy? Potions that claim to clear your body of toxins might sound alluring, but do they deliver? Illustration by Peter Oumanski for TIME  You Asked: Is Eating Dessert Really That Bad For Me? Bad news for sweet-eaters—except if you end your meals with this kind of treat. Illustration by Peter Oumanski for TIME  You Asked: What’s the Best Way to Whiten My Teeth? Yes, teeth whitening actually works—but here's why you have to dish out major bucks to see results. Illustration by Peter Oumanski for TIME  You Asked: Is Meditation Really Worth It? From easing stress to lowering heart disease risk, focusing your mind can do some amazing things for your body. Illustration by Peter Oumanski for TIME  You Asked: What’s the Healthiest Sweetener? Take a taste of the unsettled science of sweeteners. Illustration by Peter Oumanski for TIME  You Asked: Should I Go Paleo? The pros and cons of eating like a caveman. Illustration by Peter Oumanski for TIME  You Asked: Is Cracking Your Knuckles Bad? Here's what really happens to your joints when you snap, crackle and pop. Illustration by Peter Oumanski for TIME  You Asked: Is Running on a Treadmill as Good as Running Outside? You'll fool your body into thinking it's outside with this one small treadmill tweak. Illustration by Peter Oumanski for TIME  You Asked: Does Laughing Have Real Health Benefits? Here's proof that everybody could use a belly laugh. Illustration by Peter Oumanski for TIME  You Asked: What Is My Poo Telling Me? If you listen hard enough, you'll hear all kinds of health stories from #2. Illustration by Peter Oumanski for TIME But social discomfort really brings on the blushing. Times of embarrassment, guilt or self-consciousness—or some combination of all three—are when your cheeks produce their mortifying rosettes. So if you’re the type who’s quick to feel embarrassed or self-conscious, you’re probably the type who blushes a lot, says Dr. Marije aan het Rot, a behavioral scientist at the University of Groningen in the Netherlands. Research suggests certain situations are likely to amp up those blush-inducing emotions, aan het Rot says. If you feel inferior to the people around you—either socially or professionally—you may be quick to feel self-conscious (and quick to blush.) People with social phobias often blush at higher rates than those more comfortable in public, aan het Rot adds. Like so many confounding psychological conditions, fearing a thing—in this case, a blush—makes the thing more likely to happen. Research also suggests being the subject of scrutiny, even if you have no reason to feel ashamed or embarrassed, is enough to launch a rosy reaction. Prolonged eye contact alone can be a blush trigger, Drummond’s experiments have shown. On the other hand, feeling unconcerned or uninterested in what other people think of you tends to lower the likelihood you’ll blush, Dijk says. While tough to study, it’s possible that by raising your own social or professional status—or by strengthening your disregard for what others think of you—you may blush less often. However interesting (or discouraging) all of this may be, none of it explains _why_ people turn red when shamed or embarrassed. What utility does your blush serve, and why did we develop the ability to blush in the first place? There are theories, but not answers. It’s possible that, like a built-in polygraph, your blush is an involuntary admission of wrongdoing. “When you blush, others know that your emotional experience is true and sincere,” Dijk says. That may sound unappealing, but it has its benefits. “When people blush in an embarrassing or shameful situation, they are more likely to be seen by others as likable and trustworthy than if they had not blushed,” aan het Rot says. In this way, blushing may have developed as a way for humans to better communicate sincere regret or contrition. It’s also possible your blush is just a byproduct of your body’s attempts to cool your brain when blood rushes to your head in embarrassing situations. What isn’t in doubt is that pretty much everyone views their own blushing as an undesirable habit—though maybe we shouldn’t. Blushers are, in many situations, viewed “favorably,” aan het Rot says. 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