![Google Profit Rises As Companies Spend More To Target Consumers Signage is displayed outside the Google Inc. headquarters in Mountain View, California, on Oct. 13, 2010.](https://api.time.com/wp-content/uploads/2014/09/google.jpg?quality=85&w=2400)
Since launching in 1998, Google has expanded from a simple search engine into a sprawling operation with operations in everything from the life sciences to self-driving cars. Now, those different businesses are being separated as subsidiaries under a new holding company called Alphabet.
The new corporate structure will give Google itself a tighter focus on its advertising business, while spinning off operations that are “far afield” of those efforts into separate companies, Page said in a blog post.
Here’s a quick rundown of the many different ventures that now comprise Alphabet.
![Google Cars Google's new self-driving prototype car drives around a parking lot during a demonstration at Google campus on May 13, 2015, in Mountain View, Calif.](https://api.time.com/wp-content/uploads/2015/08/alphabet-google01.jpg?quality=75&w=2400)
![Nest](https://api.time.com/wp-content/uploads/2015/08/alphabet-google08.jpg?quality=75&w=2400)
![A Google Fiber technician gets supplies out of his truck to install Google Fiber in a residential home in Provo A Google Fiber technician gets supplies out of his truck to install Google Fiber in a residential home in Provo, Utah, January 2, 2014. Provo is one of three cities Google is currently building and installing gigabit internet and television service for business and residential use.](https://api.time.com/wp-content/uploads/2015/08/alphabet-google05.jpg?quality=75&w=2400)
![CA: Companies In California A logo sign at the headquarters of Google Ventures, in Mountain View, California, on December 31, 2014.](https://api.time.com/wp-content/uploads/2015/08/alphabet-google02.jpg?quality=75&w=2400)
![Google Glucose Monitor a contact lens Google is testing to explore tear glucose.](https://api.time.com/wp-content/uploads/2015/08/alphabet-google04.jpg?quality=75&w=2400)
![Google Ventures](https://api.time.com/wp-content/uploads/2015/08/alphabet-google07.jpg?quality=75&w=2400)
![Google Profit Rises As Companies Spend More To Target Consumers Signage outside the Google Inc. headquarters in Mountain View, California on Oct. 13, 2010.](https://api.time.com/wp-content/uploads/2015/04/google-sign.jpg?quality=75&w=2400)
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