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Apple’s Latest Ads Take a Different Approach

1 minute read

Apple’s latest iPhone ad focuses on the iPhone 6’s camera.

The company’s TV ad is a part of its “If it’s not an iPhone, it’s not an iPhone” marketing series. Images of photos and videos flash on screens arranged in a variety of positions, all set to a catchy track by Giraffage called “Be With You.” Apple has also launched a dedicated website to accompany the new ads.

Camera-focused ads have been a recent trend for Apple. The company’s “Shot on an iPhone 6” campaign, which takes user-shot photos and turns them into advertisements, won a prestigious Grand Prix at the Cannes Lions 2015 advertising festival in June.

Apple’s camera has been touted as a leader in its field, with a study by camera ratings site DxOMark showing iPhone 6’s camera comes out as the highest-rated among its peers. However, competitors are taking aim — Motorola, for instance, recently boasted about its “best-in-class” camera in its upcoming Moto X Style.

See the Photos Apple Featured in Its iPhone Ad Campaign

BART Train Toward San Francisco
BART Train toward San Francisco Klodjana Dervishi
Kototoi Bridge, Tokyo
Kototoi Bridge in TokyoJun Imaizumi
Inle Lake, Shan State of Myanmar
Inle Lake in Shan State, MyanmarFrancis Olarte
Chinese University of Hong Kong
The Chinese University of Hong Kong in Hong KongKinyat Chan
Takachiho Gorge, Kyushi, Japan
Takachiho Gorge in Kyushi, Japan Gayle Tan
Joffre Lakes, British Columbia, Canada
Joffre Lakes in British Columbia, Canada Dan Carr
San Leandro, CA
San Leandro, Calif.Klodjana Dervishi
Rochester, New York
Rochester, N.Y.James Bogue
Downtown Dubai, Burj Khalifa
DubaiDavid Kalonick
In the Norrebro suburb of Copenhagen, Denmark
Norrebro suburb of Copenhagen, DenmarkBrendan Ó Se
Santa Monica PCH Beach
Santa Monica Beach in Santa Monica, Calif.Chris Cotter
Taft Point in Yosemite National Park
Taft Point in Yosemite National Park, Calif.Pei Ketron
Hugh Boyd Soccer Field in Richmond, British Columbia (No additional info provided)
Hugh Boyd Soccer Field in Richmond, British Columbia John Lehmann
Wah Tai House, Wah Fu Estate, Hong Kong
Wah Tai House in the Wah Fu Estate in Hong KongHarold Lee
Garin Dry Creek Regional Park near Union City, CA
Garin Dry Creek Regional Park near Union City, Calif.Renee Mukherji

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