![Key Speakers At The Apple Worldwide Developers Conference (WWDC) Key Speakers At The Apple Worldwide Developers Conference (WWDC)](https://api.time.com/wp-content/uploads/2015/08/gettyimages-476367296.jpg?quality=85&w=2400)
Apple’s Jimmy Iovine thinks curation will drive success not only in streaming music, but in television, too.
That’s what Iovine, the legendary music producer who cofounded Interscope Records and Beats and now works on Apple’s new streaming music service, told Wired in an interview published Friday. In the interview, Iovine hinted at the possibility of an Apple television service that would curate content aimed at individual consumers.
“Curation is a big thing to us, and no one is going to be able to catch us or do it better,” Iovine told Wired, speaking of music before switching to television: “We all know one thing, we all have different television delivery systems, don’t we all wish that the delivery systems were better, as far as curation and service?”
Iovine added that Netflix is one of the streaming video services curating its content, though he believes the process can be improved.
Iovine was also quick to note in the interview, however, that he is currently too busy with Apple Music to branch off into any new endeavors.
Apple is rumored to be announcing a refresh of its Apple TV set-top box later this year.
This Is How Apple Teases All Its Huge Announcements
![iTunes Launch On Windows, October 2003, Cupertino](https://api.time.com/wp-content/uploads/2015/03/03-apple-invites.jpg?quality=75&w=2400)
![iPod Nano, September 2005, Cupertino](https://api.time.com/wp-content/uploads/2015/03/20-apple-invites.jpg?quality=75&w=2400)
![5th Generation iPod, October 2005, Cupertino](https://api.time.com/wp-content/uploads/2015/03/19-apple-invites.jpg?quality=75&w=2400)
![iTunes 7 With Movies, September 2006, Cupertino](https://api.time.com/wp-content/uploads/2015/03/27-apple-invites.jpg?quality=75&w=2400)
![iPhone 2007 Macworld Invitation.](https://api.time.com/wp-content/uploads/2015/03/22-apple-invites.jpg?quality=75&w=2400)
![iPod Touch, September 2007, Cupertino](https://api.time.com/wp-content/uploads/2015/03/23-apple-invites.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/03/05-apple-invites.jpg?quality=75&w=2400)
![App Store and iPhone 3G 2008 Worldwide Developers Conference Invitation.](https://api.time.com/wp-content/uploads/2015/03/15-apple-invites.jpg?quality=75&w=2400)
![2nd Generation iPod Touch, September 2008, Cupertino](https://api.time.com/wp-content/uploads/2015/03/30-apple-invites.jpg?quality=75&w=2400)
![iPhone 3GS, 2009, Worldwide Developers Conference](https://api.time.com/wp-content/uploads/2015/03/16-apple-invites.jpg?quality=75&w=2400)
![3rd Generation iPod Touch, September 2009, Cupertino](https://api.time.com/wp-content/uploads/2015/03/08-apple-invites.jpg?quality=75&w=2400)
![iPad, 2010, Cupertino](https://api.time.com/wp-content/uploads/2015/03/07-apple-invites.jpg?quality=75&w=2400)
![iPhone 4, 2010, Worldwide Developers Conference](https://api.time.com/wp-content/uploads/2015/03/17-apple-invites.jpg?quality=75&w=2400)
![4th Generation iPod Touch, September 2010, Cupertino](https://api.time.com/wp-content/uploads/2015/03/24-apple-invites.jpg?quality=75&w=2400)
![Macbooks With Unibody-Design, September 2010, Cupertino](https://api.time.com/wp-content/uploads/2015/03/09-apple-invites.jpg?quality=75&w=2400)
![2nd Generation Macbook Air, October 2010, Cupertino](https://api.time.com/wp-content/uploads/2015/03/21-apple-invites.jpg?quality=75&w=2400)
![iPad 2, 2011, Cupertino](https://api.time.com/wp-content/uploads/2015/03/02-apple-invites.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/03/11-apple-invites.jpg?quality=75&w=2400)
![iPhone 4S, 2011, Cupertino](https://api.time.com/wp-content/uploads/2015/03/18-apple-invites.jpg?quality=75&w=2400)
![iBooks 2 & iBooks Author, January 2012, New York](https://api.time.com/wp-content/uploads/2015/03/10-apple-invites.jpg?quality=75&w=2400)
![3rd Generation iPad/strong>, 2012, Cupertino](https://api.time.com/wp-content/uploads/2015/03/14-apple-invites.jpg?quality=75&w=2400)
![Macbook Pro With Retina Display, June 2012, Worldwide Developers Conference](https://api.time.com/wp-content/uploads/2015/03/04-apple-invites.jpg?quality=75&w=2400)
![iPhone 5, 2012, Cupertino](https://api.time.com/wp-content/uploads/2015/03/06-apple-invites.jpg?quality=75&w=2400)
![iPad Mini, October 2012, Cupertino](https://api.time.com/wp-content/uploads/2015/03/13-apple-invites.jpg?quality=75&w=2400)
![iPhone 5S & iPhone 5C, 2013, Cupertino](https://api.time.com/wp-content/uploads/2015/03/25-apple-invites.jpg?quality=75&w=2400)
![iPad Air & iPad Mini With Retina Display, 2013, Cupertino](https://api.time.com/wp-content/uploads/2015/03/26-apple-invites.jpg?quality=75&w=2400)
![iPhone 6 & iPhone 6 Plus & iOS 8, Cupertino](https://api.time.com/wp-content/uploads/2015/03/12-apple-invites.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/03/29-apple-invites.jpg?quality=75&w=2400)
![Apple Watch, March 2015, Cupertino](https://api.time.com/wp-content/uploads/2015/03/apple_event_spring_forward.jpg?quality=75&w=2400)
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