Yahoo Is Going Old-School With its Latest Move

After four years, Yahoo is bringing back its signature San Francisco billboard that became an iconic landmark for drivers along Interstate 80.

That billboard, if you remember, was a charming hark back to those 1960s-style motel signs that dot highways across America. Commuters heading towards the Bay Bridge would be greeted by Yahoo’s previous yellow-and-purple “check-in” billboard, complete with a “vacancy” sign and a tagline that read “Where the World Checks In Daily.”

Now, Yahoo is replacing that sign with more generic Yahoo branding, according to the company’s Tumblr page. To mark the company’s 20th anniversary, the first weekend will feature the line “It’s Good to be Back.” Subsequent editions will promote product offerings and local events.

The sign can be seen here in comparison with its predecessor: