Separate toy sections for boys and girls will soon be no more at Target. The company announced Friday that it is eliminating gender-based signs in some if its departments, including Toys, Home and Entertainment.
“Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender,” the company said in a press release. “Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance.”
In the toy section, Target will no longer use colors like pink and blue on the back walls of shelves to denote gendered sections of the department. In bedding, boys and girls sections will be merged into a single kids section. The changes will be implemented over the next few months.
Target’s announcement comes two months after an Ohio woman tweeted a picture of a sign in Target’s toy section with separate labels for “building sets” and “girls’ building sets.” The image went viral and sparked a debate about the appropriateness of gender-specific toys.
- Meet TIME’s Newest Class of Next Generation Leaders
- After Visiting Both Ends of the Earth, I Realized How Much Trouble We’re In
- Google Is Making It Easier to Remove Personal Info From Search
- Oil Companies Posted Huge Profits. Here’s Where The Cash Will Go (Hint: Not Climate)
- Column: We Asked Hundreds of Americans About Abortion. Their Feelings Were Complicated
- A Short History of the Rise, Fall, and Rise Again of the Marcos Family
- Long-Lasting Birth Control Is Already Hard to Get. Advocates Worry It May Only Get Worse
- Who Should Be on the 2022 TIME100? Vote Now