Separate toy sections for boys and girls will soon be no more at Target. The company announced Friday that it is eliminating gender-based signs in some if its departments, including Toys, Home and Entertainment.
“Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender,” the company said in a press release. “Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance.”
In the toy section, Target will no longer use colors like pink and blue on the back walls of shelves to denote gendered sections of the department. In bedding, boys and girls sections will be merged into a single kids section. The changes will be implemented over the next few months.
Target’s announcement comes two months after an Ohio woman tweeted a picture of a sign in Target’s toy section with separate labels for “building sets” and “girls’ building sets.” The image went viral and sparked a debate about the appropriateness of gender-specific toys.
- Here's Where All The Strongest Hurricanes Have Hit the U.S. in the Past 50 Years
- 2022 Time100 NEXT: TIME’s List Of Emerging Leaders Who Are Shaping the Future
- Industrial Farming Causes Climate Change. The ‘Slow Food’ Movement Wants to Stop It
- Here Are the 12 New Books You Should Read in October
- Artist Oliver Jeffers Wants to Paint the World Out of a Corner
- A Vibrant North Korean Community in London Finds Its Days Are Numbered
- COVID-19 Vaccines Can Make Periods Longer, Study Says
- Column: What Happened When My Entire Family Came Out