August 2, 2015 11:20 AM EDT
I mages honoring Cecil the lion and other endangered species illuminated the south side of Empire State Building on Saturday evening, broadcasting the plight of mass extinction onto one of New York’s most iconic landmarks.
The one-day show, called Projecting Change, is part of a promotion for the upcoming documentary Racing Extinction , which is set to air on Discovery Channel in December, according to the film’s official Facebook page. Projections of birds, tigers and bears were featured on the building, in addition to images of Cecil the lion, whom authorities say was killed illegally by an American dentist on July 1.
Cecil the lion from Zimbabwe is seen on the Empire State Building, in the 'Projecting Change on the Empire State Building' project, made by the Oscar winning director and founder of the Oceanic Preservation Society Louis Psihoyos and producer Fisher Stevens, in New York City on Aug. 1, 2015. Kena Betancur—AFP/Getty Images Large images of endangered species are projected on the south facade of The Empire State Building on Aug. 1, 2015, in New York City. Craig Ruttle—AP Large images of endangered species are projected on the south facade of The Empire State Building on Aug. 1, 2015, in New York City. Eduardo Munoz—Reuters Large images of endangered species are projected on the south facade of The Empire State Building on Aug. 1, 2015, in New York City. Craig Ruttle—AP Large images of endangered species are projected on the south facade of The Empire State Building on Aug. 1, 2015, in New York City. Eduardo Munoz—Reuters Large images of endangered species are projected on the south facade of The Empire State Building on Aug. 1, 2015, in New York City. Craig Ruttle—AP Large images of endangered species are projected on the south facade of The Empire State Building on Aug. 1, 2015, in New York City. Eduardo Munoz—Reuters Large images of endangered species are projected on the south facade of The Empire State Building on Aug. 1, 2015, in New York City. Eduardo Munoz—Reuters Large images of endangered species are projected on the south facade of The Empire State Building on Aug. 1, 2015, in New York City. Craig Ruttle—AP Large images of endangered species are projected on the south facade of The Empire State Building on Aug. 1, 2015, in New York City. Eduardo Munoz—Reuters An image of the earth is projected onto the Empire State Building as part of a project to raise awareness about endangered species, in New York City on August 1, 2015. Eduardo Munoz—Reuters More Must-Reads from TIME How Donald Trump Won The Best Inventions of 2024 Why Sleep Is the Key to Living Longer Robert Zemeckis Just Wants to Move You How to Break 8 Toxic Communication Habits Nicola Coughlan Bet on Herself—And Won Why Vinegar Is So Good for You Meet TIME's Newest Class of Next Generation Leaders