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---
title: Psychology: Seneca on Gathering Ideas and Combinatorial Creativity
description: How to gather ideas and combine them into a new creation
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author: Shane Parrish
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article:published_time: 2015-08-10T11:00:20.000Z
article:modified_time: 2026-08-04T07:49:30.468Z
article:section: Ideas
og:title: How to Gather Ideas and Combine Them Into a New Creation
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt528c826574b4e050/69885d07f887dc2b56e919a2/books-stacked-table.jpg?branch=production&width=343&quality=75&auto=webp&crop=16:9)


# How to Gather Ideas and Combine Them Into a New Creation

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<!-- video src="https://cdn.jwplayer.com/manifests/Tbh54prW.m3u8" -->
## Video: Business of Creativity: The Dancer

[Watch (HLS stream): Business of Creativity: The Dancer](https://cdn.jwplayer.com/manifests/Tbh54prW.m3u8) (3:39)

![Business of Creativity: The Dancer](https://cdn.jwplayer.com/v2/media/Tbh54prW/poster.jpg?width=720)

_Published 2012-10-26. When Karine Newborn's injury sidelined her succesful dance career, some soul-searching and business sense opened doors_


by 

[Shane Parrish](https://time.com/author/shane-parrish/)


## Shane Parrish


Aug 10, 2015 11:00 AM UTC

![books-stacked-table](https://static.time.com/v3/assets/bltea6093859af6183b/blt528c826574b4e050/69885d07f887dc2b56e919a2/books-stacked-table.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Glasses on a stack of books

Glasses on a stack of books Getty Images

by 

[Shane Parrish](https://time.com/author/shane-parrish/)


## Shane Parrish


Aug 10, 2015 11:00 AM UTC

“Combinatory play,” [said Einstein](http://www.farnamstreetblog.com/2014/04/einstein-productive-thought-combinatory-creativity/), “seems to be the essential feature in productive thought.”

Ruminating on the necessity of both reading and writing, so as not to confine ourselves to either, Seneca in one of his [Epistles](http://a-fwd.com/es=farstrblo068-21&it=farstrblo0a-21&fr=farstrblo08-21&de=farstrblo07-21&uk=farstrblo-21&ca=farst-20&com=farnamstreet-20&asin-es=0674990854&asin-it=0674990854&asin-fr=0674990854&asin-de=0674990854&asin-uk=0674990854&asin-ca=0674990854&asin-com=0674990854), advised that we engage in Combinatorial Creativity — that is, gather ideas, sift them, and combine them into a new creation.

---

> “”

---

Montaigne, perhaps echoing Seneca, reasoned that [we must take knowledge and make it our own](http://www.farnamstreetblog.com/2014/01/knowledge-and-opinions-upon-trust/), Seneca comments:

---

> “”

---

The Loeb Classic Library collection of Seneca’s Epistles in three volumes ([1-65](http://a-fwd.com/es=farstrblo068-21&it=farstrblo0a-21&fr=farstrblo08-21&de=farstrblo07-21&uk=farstrblo-21&ca=farst-20&com=farnamstreet-20&asin-es=0674990846&asin-it=0674990846&asin-fr=0674990846&asin-de=0674990846&asin-uk=0674990846&asin-ca=0674990846&asin-com=0674990846), [66-92](http://a-fwd.com/es=farstrblo068-21&it=farstrblo0a-21&fr=farstrblo08-21&de=farstrblo07-21&uk=farstrblo-21&ca=farst-20&com=farnamstreet-20&asin-es=0674990854&asin-it=0674990854&asin-fr=0674990854&asin-de=0674990854&asin-uk=0674990854&asin-ca=0674990854&asin-com=0674990854), and [92-124](http://a-fwd.com/es=farstrblo068-21&it=farstrblo0a-21&fr=farstrblo08-21&de=farstrblo07-21&uk=farstrblo-21&ca=farst-20&com=farnamstreet-20&asin-es=0674990862&asin-it=0674990862&asin-fr=0674990862&asin-de=0674990862&asin-uk=0674990862&asin-ca=0674990862&asin-com=0674990862)), should be read by all in its entirety. Of course, if you don’t have time to read them all, you can read a [heavily curated version](http://a-fwd.com/es=farstrblo068-21&it=farstrblo0a-21&fr=farstrblo08-21&de=farstrblo07-21&uk=farstrblo-21&ca=farst-20&com=farnamstreet-20&asin-es=0140442103&asin-it=0140442103&asin-fr=0140442103&asin-de=0140442103&asin-uk=0140442103&asin-ca=0140442103&asin-com=0140442103) of them.


**_This piece originally appeared on_** [**_Farnam Street_**](https://www.farnamstreetblog.com/2014/07/seneca-on-combinatorial-creativity/)**_._**

**Join over 60,000 readers and get a free weekly update via email** [**here**](http://www.farnamstreetblog.com/newsletter/)**.**

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