--- description: "First up: Frostbyte," Taylor Swift wrote in a caption for the footage title: Taylor Swift Posts Behind-the-Scenes Footage From 'Bad Blood' Music Video image: https://static.time.com/v3/assets/bltea6093859af6183b/blt581851e8b45d9041/69885cd5cd1bbab90e6fc7c1/taylor-swift5.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close # Taylor Swift Posts Behind-the-Scenes Footage From 'Bad Blood' Music Video by [Eric Renner Brown / Entertainment Weekly](/author/entertainment-weekly/) ## Eric Renner Brown / Entertainment Weekly Update your preferences in [Account Settings](/account/preferences/) Close Jul 28, 2015 6:08 PM CUT  Taylor Swift at The 1989 World Tour in Foxboro, Mass. on July 24, 2015. Taylor Swift at The 1989 World Tour in Foxboro, Mass. on July 24, 2015.Michael Loccisano—LP5/Getty Images for TAS by [Eric Renner Brown / Entertainment Weekly](/author/entertainment-weekly/) ## Eric Renner Brown / Entertainment Weekly Update your preferences in [Account Settings](/account/preferences/) Close Jul 28, 2015 6:08 PM CUT Since its [high-profile debut](http://www.ew.com/article/2015/05/17/bad-blood-video-taylor-swift "undefined") at the Billboard Music Awards in May, Taylor Swift’s “Bad Blood” music video has become a cultural phenomenon, [breaking streaming records on Vevo](http://www.ew.com/article/2015/05/21/taylor-swift-bad-blood-vevo-record-selena-gomez-kendrick-lamar "undefined"), catapulting the single to [the top spot on the Hot 100](http://www.ew.com/article/2015/05/27/taylor-swift-bad-blood-billboard-hot-100 "undefined"), and even spawning [parody](http://www.ew.com/article/2015/06/11/black-simon-garfunkel-bad-blood-tonight-show "undefined") [videos](http://www.ew.com/article/2015/06/24/taylor-swift-bad-blood-video-without-music "undefined"). To capitalize on the video’s popularity—and to entice VMA voters—Swift began posting behind-the-scenes footage from its filming [via Instagram](https://instagram.com/p/5qfPf2DvGA/ "undefined"). “Bad Blood got a 6TH WEEK at #1 at pop radio!” Swift captioned the footage, which captures the snow scene involving her and supermodel Lily Aldridge. “To celebrate, I’ll be posting some behind the scenes clips of our video shoot. First up: Frostbyte.” The post comes just days after the [public back-and-forth](http://www.ew.com/article/2015/07/24/nicki-minaj-taylor-swift-vma-phone "undefined") between Swift and Nicki Minaj concerning the VMA nominations, which the [network announced July 21](http://www.ew.com/article/2015/07/21/2015-mtv-vma-nominations "undefined"). Check out the behind-the-scenes clip and the video that started it all below. _This_ [_article_](http://www.ew.com/article/2015/07/28/behind-scenes-footage-bad-blood-taylor-swift "undefined") _originally appeared on_ [_EW.com_](http://www.ew.com "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3975377/bad-blood-behind-scenes-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3975377/bad-blood-behind-scenes-video/"},"headline":"Taylor Swift Posts Behind-the-Scenes Footage From 'Bad Blood' Music Video","datePublished":"2015-07-28T18:08:18.000Z","dateModified":"2026-02-22T09:40:08.611Z","description":"\"First up: Frostbyte\"","url":"https://time.com/3975377/bad-blood-behind-scenes-video/","keywords":["Music","Taylor Swift","celebrity","bad blood"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt581851e8b45d9041/69885cd5cd1bbab90e6fc7c1/taylor-swift5.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eric Renner Brown / Entertainment Weekly"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt581851e8b45d9041/69885cd5cd1bbab90e6fc7c1/taylor-swift5.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Taylor Swift at The 1989 World Tour in Foxboro, Mass. on July 24, 2015.","caption":"Taylor Swift at The 1989 World Tour in Foxboro, Mass. on July 24, 2015.","creditText":"Michael Loccisano—LP5/Getty Images for TAS","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3975377/bad-blood-behind-scenes-video/","name":"Taylor Swift Posts Behind-the-Scenes Footage From 'Bad Blood' Music Video"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"25 Iconic Taylor Swift Instagrams in 25 Seconds","description":"25 Iconic Taylor Swift Instagrams in 25 Seconds","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/I8WlXTNY/poster.jpg?width=720","uploadDate":"2014-12-11T16:58:18.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/I8WlXTNY.m3u8","embedUrl":"https://time.com/3975377/bad-blood-behind-scenes-video/","duration":"PT35S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3975377/bad-blood-behind-scenes-video/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```