First-ever TV Pot Ad Yanked by Colorado Station

2 minute read

Monday was almost a landmark day in marijuana legalization books: what is said to be the first ever TV ad for recreational marijuana was scheduled to be broadcasted on an ABC affiliate in Denver, where state law allows recreational pot use.

But the plans were cancelled on Friday due to legal concerns, according to the Denver Post.

The advertisement for the recreational marijuana company Neos doesn’t explicitly show or mention marijuana, using words such as “relax” and “recreate” instead of “toke up.” It seems to appeal to a broad demographic of young adults, showing footage of people hiking, partying, and camping. The advertisement encourages viewers to “now enjoy the best effects and control with Neos portable vape pen and recreate discreetly this summer.” Viewers are also encouraged to “recreate responsibly.” You can watch the ad here.

Even though the ad leaves the drug out, E.W. Scripps Company, which owns the local station, voiced concerns that the legalities of advertising a state-allowed — but federally-forbidden — substance are muddy, given that the federal government regulates the airwaves. “We are proud to be a company of free speech and open expression, but we have concerns about the lack of clarity around federal regulations that govern broadcast involving such ads,” a spokeswoman, Valerie Miller, told CNN Money.

Marijuana advocates have faced problems like this before on account of the clash between state and federal law. In June, the Colorado Supreme Court issued a ruling for an quadriplegic employee who was fired for using medical pot outside of work, even though medical marijuana was legal at the time. The court ruled that the company, Dish Network, could fire the employee because his self-medication still violated federal law.

Go Inside the Harvest of Colorado's Most Controversial Marijuana Strain

Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
Charlotte's Web grows on the Stanley brother's farm near Wray, Colo. on Sept. 22, 2014. The Stanley Brothers have developed a popular strain of cannabis that has been found to be helpful in reducing seizures in some children. Charlotte's Web is high in a compound called cannabidiol (CBD) and low in tetrahydrocannabinol (THC) the compound that causes a high. Matt Nager for TIME
Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
Charlotte's Web grows on the Stanley brother's farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME
Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
From left: Zachary Sobol, Michael Atchley, and Jared Stanley walk to the farm to prepare for harvest of Charlotte's Web near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME
Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
Rows of Charlotte's Web await harvest at the Stanley brother's farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME
Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
Jared Stanley helps in the harvest of Charlotte's Web on the Stanley brother's farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME
Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
Colin Sparks searches for seeds during the harvest of Charlotte's Web on the Stanley brother's Charlotte's Web farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME
Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
Discarded leaves of Charlotte's Web at a farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME
Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
Tim Knight helps in the harvest of Charlotte's Web on the Stanley brother's farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME
Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
Rows of Charlotte's Web await travel to a drying facility after being harvested on a farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME
Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
Zachary Sobol catches a ride on a trailer to the Stanley brother's farm during harvest of Charlotte's Web near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME
Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
Rows of Charlotte's Web await travel to a drying facility after being harvested from a farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME
Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
One of the Stanley brother's greenhouses growing cannabis near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME
Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
Zachary Sobol hangs rows of Charlotte's Web to dry after harvest in Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME
Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
Penn Mattison, left, and Zachary Sobol, right, hang rows of Charlotte's Web to dry after being harvested from a farm near Wray, Colo. on Sept. 22, 2014. Matt Nager for TIME
Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
The Stanley brothers' new company laboratory in Boulder, Colo. on Sept. 23, 2014. Matt Nager for TIME
Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
A petri dish full of cannabis explants await transfer and transplanting at the Stanley brothers' lab in Boulder, Colo. on Sept. 23, 2014. Matt Nager for TIME
Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
Molecular plant biologist and lab manager Bear Reel awaits the cooling of agar to help induce rooting of transplanted cannabis plants at the Stanley brothers' company laboratory in Boulder, Colo. on Sept. 23, 2014. Matt Nager for TIME
Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
The lab notebook of molecular plant biologist and lab manager Bear Reel at the Stanley brothers' company laboratory in Boulder, Colo. on Sept. 23, 2014. Matt Nager for TIME
Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
A flask of agar cools before explants of hemp are transplanted to help induce rooting and new growth at the Stanley brothers' company laboratory in in Boulder, Colo. on Sept. 23, 2014. Matt Nager for TIME
Charlotte's Web Stanley Brothers Pot Weed Marijuana Colorado California
Tissue cutter technician Meg Regan holds a vial of explants before sanitizing and transplanting at the Stanley brothers' laboratory in Boulder, Colo. on Sept. 23, 2014. Matt Nager for TIME

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