--- title: Elio Fiorucci, King of Stretch Jeans, Dead at 80 description: Elio Fiorucci, the man behind stretch jeans, has died at the age of 80 at his home in Milan. canonical: https://time.com/3965345/elio-fiorucci-stretch-jeans-obituary/ author: Joanna Plucinska article:opinion: false article:content_tier: free article:published_time: 2015-07-21T03:13:47.000Z article:modified_time: 2026-04-13T08:57:12.808Z og:title: The King of Stretch Jeans, Elio Fiorucci, Has Passed Away og:description: He introduced stretch jeans to show off women's curves og:url: https://time.com/3965345/elio-fiorucci-stretch-jeans-obituary/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltee0c563943bfceb6/69885baf428a9e6aa4cce41f/174307714.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 og:image:width: 594 og:image:height: 334 og:image:alt: Elio Fiorucci Next To A Sculpted Red Horse og:type: article twitter:card: summary_large_image twitter:title: The King of Stretch Jeans, Elio Fiorucci, Has Passed Away twitter:description: He introduced stretch jeans to show off women's curves twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltee0c563943bfceb6/69885baf428a9e6aa4cce41f/174307714.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 ---  # The King of Stretch Jeans, Elio Fiorucci, Has Passed Away > Sponsored content. 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There is no cost and no subscription requirement. by [Joanna Plucinska](https://time.com/author/joanna-plucinska/) ## Joanna Plucinska Jul 21, 2015 3:13 AM UTC  The Italian stylist Elio Fiorucci poses resting his left hand on a sculpted red horse in 1994 The Italian stylist Elio Fiorucci poses resting his left hand on a sculpted red horse in 1994 Adriano Alecchi—Mondadori via Getty Images by [Joanna Plucinska](https://time.com/author/joanna-plucinska/) ## Joanna Plucinska Jul 21, 2015 3:13 AM UTC Elio Fiorucci, the man behind stretch jeans, was found dead at the age of 80 at his home in Milan on Monday morning, according to _New York_ magazine’s fashion news portal, the Cut. He started his Milan-based fashion label in 1967, churning out pieces initially inspired by ’60s mod fashion in London. But what he is best known for are form-fitting stretch jeans. Fiorucci got the idea for the pants after a trip to Ibiza, the Spanish island now known as one of the party capitals of Europe. He was impressed with the way wet jeans fit a woman’s body better, the Cut says, and wanted to re-create the effect. At the time of waifish models like Twiggy, Fiorucci introduced his stretch jean silhouette to show off women’s curves. Once the 1970s hit, his designs spread globally, and he opened a store in New York City on 59th Street. Famous patrons like Andy Warhol, Liz Taylor and Cher came to buy up his designs, while a 15-year-old Marc Jacobs used the store as a hangout, the Cut reports. Even in post-9/11 New York, Fiorucci fashioned a lasting legacy. His shop, which moved downtown, eventually transformed into a place for Fiorucci to sponsor and inspire new artists, among them DJ and design duo Andrew Andrew, who used the shop to launch their careers. Fiorucci’s New York shop eventually closed down in 2003 because of financial troubles, but his iconic leopard-printed Americana style remains the inspiration of many designers and fast fashion labels. \[[_The Cut_](http://nymag.com/thecut/2015/07/remembering-elio-fiorucci-italian-designer.html)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3965345/elio-fiorucci-stretch-jeans-obituary/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3965345/elio-fiorucci-stretch-jeans-obituary/"},"headline":"The King of Stretch Jeans, Elio Fiorucci, Has Passed Away","datePublished":"2015-07-21T03:13:47.000Z","dateModified":"2026-04-13T08:57:12.808Z","description":"Fiorucci introduced stretch jeans to show off women's curves","url":"https://time.com/3965345/elio-fiorucci-stretch-jeans-obituary/","keywords":["Living","Death","fashion","remembrance","obituary"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltee0c563943bfceb6/69885baf428a9e6aa4cce41f/174307714.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Joanna Plucinska","jobTitle":null,"url":"https://time.com/author/joanna-plucinska/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltee0c563943bfceb6/69885baf428a9e6aa4cce41f/174307714.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Elio Fiorucci Next To A Sculpted Red Horse","caption":"Elio Fiorucci Next To A Sculpted Red Horse","creditText":"Adriano Alecchi—Mondadori via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3965345/elio-fiorucci-stretch-jeans-obituary/","name":"The King of Stretch Jeans, Elio Fiorucci, Has Passed Away"}}]}] ```