By Victor Luckerson
July 17, 2015

For the environmentally conscious daredevils out there, Tesla is offering to boost the acceleration of its flagship sedan.

CEO Elon Musk announced Friday a new “Ludicrous Speed” upgrade for the company’s top-end Model S. With the new feature, the vehicle can go from 0 to 60 miles per hour in 2.8 seconds, a 10% improvement from the Model S’ former max acceleration. The car can travel a quarter-mile in just 10.9 seconds.

The upgrade doesn’t come cheap. “Ludicrous Speed” will run customers $10,000, and it’s only available on the already pricey P85D model, which starts at $105,000 (a slightly less ludicrously speedy version of the feature will also be optional for Tesla’s upcoming Model X SUV). But if you’re trying to live like a secret agent in the danger zone, the speed boost may be worth it.

“It’s faster than falling”, Musk said. “It’s like having your own private roller coaster.”

For reference, here’s a video of people reacting to “Insane Mode,” the last major Tesla acceleration upgrade:

Contact us at editors@time.com.

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