Apple introduced a revamped iPod Touch lineup on Wednesday, the product’s first major overhaul since 2012. The new features — a faster processor, a better camera and new fitness tracking capabilities — restore the iPod Touch’s place in Apple’s lineup as an iPhone minus the phone element.
The new iPod Touch, available Wednesday starting at $199, packs the same A8 processor found in the iPhone 6, as well as an eight megapixel rear camera and improved front-facing camera. While the iPod Touch lacks the ability to connect to a cell phone carrier’s wireless network, it does have Wi-Fi, so users can access features like Apple’s new Apple Music streaming service when connected to a local network or hotspot.
The new iPod Touch comes in 16GB, 32GB, 64GB and 128GB varieties for $199, $249, $299 and $399 respectively. Apple has also added five new colors to the entire iPod lineup.
In many ways, Apple has the iPod to thank for setting it on a path to become the world’s most valuable company. While the iPod received mixed and often cold reviews initially, it soon became synonymous with “.mp3 player,” helped along by the iTunes Music Store’s large selection and ease of use.
But the iPod has long since been eclipsed by the iPhone, which today provides the bulk of Apple’s revenue. Apple no longer identifies the iPod individually in its earnings reports; it’s lumped into an “Other Products” category that’s typically responsible for the smallest chunk of the company’s bottom line. For that reason, it’s always a little surprising when Apple decides to do much of anything with the iPod: It could easily let the product wither away and die, and suffer essentially zero ill consequences for doing so.
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