Box office results just got a lot more exciting.
Matthew Berry, ESPN’s Senior Fantasy Sports Analyst, recently launched Fantasy Movie League – essentially, a fantasy league for films.
Instead of drafting a dream team of athletes to their roster, players are given fake money each week to fill a theater with eight movies of their choice (with blockbusters costing more than indie films). The goal: Try to guess which movies will generate the highest revenue. Think Trainwreck is going to be the next Bridesmaids? Put it in two theaters! Think Self/less will overcome the reviews and hit it big? Put it in three! Think Minions is going to have a smaller week? Put it in one!
Berry is widely considered the authority on fantasy sports and can count Seth Meyers, Jay Z and Zooey Deschanel among the celebrity fans who come to him for advice. Recently, Fox developed a pilot based on his New York Times best-selling book, Fantasy Life, and cast Kevin Connolly to play him.