Actress Lena Dunham of Girls fame will be launching a newsletter in September.
The newsletter, dubbed Lenny, is projected to be a weekly newsletter aimed at young women. Dunham’s partner in producing Girls, Jenni Konner, will help her with the project, which aims to gather “like-minded intellectually curious women and the people who love them, who want to bring change but also want to know, like, where to buy the best tube top for summer that isn’t going to cost your entire paycheck,” Dunham told Buzzfeed.
Editorial content will be helmed by a who’s who of the most recognized writers in the genre. Jessica Grose, a former Jezebel writer turned Slate editor, will be editor-in-chief and Laia Garcia of Rookie will be associate editor. Dunham and Konner plan to fund the franchise through e-commerce links.
Lenny joins a spate of online media aimed at Millennial-aged women, such as Rookie, Goop, and Feministing. That said, Lenny isn’t aiming to be a feminist newsletter so much as a conversation, according to Grose.
“The internet feminism conversation can be very circular and limiting and exclusive,” she said. “And it saddens me to see that a lot of the competition is about saying ‘you’re not feminist enough’: trying to kick people out of feminism rather than bring them in. And Lenny is an opportunity to say, ‘There are many different types of feminisms, and we can work together.’”