By Dan Kedmey
Apparel maker J. Crew quietly announced the opening of a “value-driven” store, the first in a new chain of retail spots that will try to drum up sales among budget-conscience shoppers.
The new chain, dubbed J. Crew Mercantile, will debut in a Dallas shopping center in July, and will feature merchandise that will “make the collection even more accessible to customers,” the company said in a statement.
The announcement comes amid flagging sales for the retailer, which dropped by 5% in the first quarter of the year and have prompted a shakeup across the executive suite.
More Must-Reads from TIME
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Contact us at letters@time.com