Facebook’s News Feed is the company’s crown jewel, and it’s very particular about how people interact with it. The social network has a squad of engineers, data scientists, social researchers and everyday users working to improve the algorithm that shows each of Facebook’s 1.4 billion users a personalized stream of content, ideally ranked from most to least interesting for every person.
A common gripe about the News Feed, though, is that there’s no way to consistently view it in chronological order. Users can select a “Most Recent” tab to show posts as they appear, but the setting stubbornly switches back to Facebook’s algorithmically-driven feed after a certain amount of time.
In an interview with TIME, Facebook’s News Feed Product Management Director Adam Mosseri offered the following explanation for why users can’t have a permanent chronological view of their feeds:
To some degree, Facebook has given people greater ability to control what appears in their News Feed — and what doesn’t. A new feature rolling out Thursday, for instance, lets users select up to 30 friends or Pages to ensure they get those friends’ latest posts at the top of their feed.
For now, though, the company seems confident that a curated feed yields more user engagement than one shown in order. If you don’t like that, you’ll have to keep reaching for that “Most Recent” button.
- Meet TIME’s Newest Class of Next Generation Leaders
- After Visiting Both Ends of the Earth, I Realized How Much Trouble We’re In
- Google Is Making It Easier to Remove Personal Info From Search
- Oil Companies Posted Huge Profits. Here’s Where The Cash Will Go (Hint: Not Climate)
- Column: We Asked Hundreds of Americans About Abortion. Their Feelings Were Complicated
- A Short History of the Rise, Fall, and Rise Again of the Marcos Family
- Long-Lasting Birth Control Is Already Hard to Get. Advocates Worry It May Only Get Worse
- Who Should Be on the 2022 TIME100? Vote Now