Coca-Cola has ditched its logo on cans in the Middle East to promote a world without labels.
In honor of the Islamic festival of Ramadan, which began on June 17 and lasts through July 17, Coca-Cola replaced its iconic logo with a simple message: “Labels are for cans not for people.” The campaign was engineered by Dubai-based advertising agency FP7/DXB.
“In the Middle East, a region with over 200 nationalities and a larger number of labels dividing people, these Coca-Cola cans send a powerful and timeless message that a world without labels is a world without differences,” FP7/DXB said in a statement.
Coca-Cola has a history of eye-grabbing ad campaigns, including the “Share a Coke” campaign launched in the United States in 2014 which increased sales of Coca-Cola in the U.S. for the first time in 10 years.
- The Inside Story of Princeton's Cinderella Run at March Madness
- The Case for Betting on Succession's Tom Wambsgans
- For Both Donald Trump and Alvin Bragg, the Central Park Jogger Case Was a Turning Point
- If Donald Trump Is Indicted, Here's What Would Happen Next in the Process
- Alison Roman Won't Sugarcoat It
- Why Not All Observant Muslims Fast During Ramadan
- It's Time to Say a Loving Goodbye to John Wick
- Who Should Be on the 2023 TIME100? Vote Now
- Column: Ozempic Exposed the Cracks in the Body Positivity Movement