Hillary Clinton’s campaign is on track to raise more than $45 million in the first quarter of the primary race, a Clinton official said Wednesday, far outpacing her Democratic opponents and breaking President Obama’s previous first-quarter fundraising record of $41.9 million in 2011.
For much of the past 11 weeks, Clinton has spent her afternoons and evenings attending house parties for donors, where the former Secretary of State regularly spends about an hour and fifteen minutes schmoozing with guests, taking photos, and delivering her campaign talking points. The parties, which follow a nearly identical format and which Clinton holds in states as far flung as New York, Iowa and California, asks attendees to raise $2,700 and hosts to bring in $27,000.
A crucial measure of popular enthusiasm for Clinton, however, will not be just the amount of money she raises, but the number of small-donor donations to her campaign. In that arena she is likely to be outmatched by Sen. Bernie Sanders, who has raked in about $8 million with an average donation of around $40—which puts him at around 200,000 donors.
Clinton’s campaign has set a goal of raising $100 million to pay for the primary, a target that appears well within reach after just two-and-a-half months of fundraising and seven months to go before the Iowa caucus. The numbers have not been finalized, and the Federal Election Commission is not due to release campaigns’ intake through June 30 until the middle of July.
Clinton officials have not yet released the total number of donors that have given to the candidate as of June 30, but in an email to supporters on Tuesday evening shortly before the midnight deadline, the campaign said there were only “2,109 to go” before reaching 50,000 “grassroots donations.”
According to the campaign, much of Clinton’s donations has come from online and grassroots donations, with 91% of donations at $100 or less.
Hillary for America has also built out a robust online store that includes an array of cheeky apparel and accessories, including a “pantsuit tee” a “Chillary Clinton” beer koozie, and a “Grillary Clinton” barbecue apron. The store will allow the campaign to build out an email list as well as bring in small-dollar donations.
“The campaign has been focused on building an inclusive and diverse group of supporters at all levels,” said a Clinton official, “including longtime Clinton supporters, Obama supporters and some who have never really gotten involved in Presidential politics before.”
In a handwritten note posted on her Instagram Wednesday morning, Clinton personally thanked her donors. “Thank you so much for being part of this campaign,” she wrote. “When the road ahead is tough you need the best people by your side. That’s I’m thankful for you.”
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