Here's Why Facebook Just Changed Its Logo

Chances are you missed a subtle change to Facebook’s logo Tuesday.

The company has refreshed the logo, which displays the full spelling of the brand. The most conspicuous amendment lies in the shape of the ‘a’: it’s now rounded off to a single-story as opposed to its previous double-story version. The letters are also slimmer, and there’s also more white all round.

“We set out to modernize the logo to make it feel more friendly and approachable,” Facebook creative director Josh Higgins told Brand New.

The new logo is also apparently better suited to viewing on mobile devices. “This is actually a huge change and it’s much more than the ‘a,’” Howard Belk, co-chief executive and chief creative officer of branding firm Siegel+Gale, told the Wall Street Journal. “It’s driven by mobile.”

The result of a collaboration between Facebook’s in-house team and Process Type Foundry’s Eric Olson, the new Facebook logo will be showing up across Facebook sites and apps soon. The familiar ‘f’ stand-alone logo on the upper corner of Facebook’s main site – also called a favicon – will stay as it is.

This Is What Your Facebook Profile Looked Like Over the Last 11 Years

The Original Facebook Group Page, 2004. Before people realized how awesome pictures are.

Courtesy of Facebook

Facebook Profile Page, 2005. Back when Facebook looked a little bit like MySpace.

Courtesy of Facebook

Facebook Profile Page Facelift, 2005. The "the" is finally dropped.

Courtesy of Facebook

Facebook Profile Page, 2006. You no longer need to be reminded "this is you" at the top of your profile page.

Courtesy of Facebook

Facebook Profile Page, 2007. Every profile update still had to begin with "is," forcing you to talk about yourself in the third person.

Courtesy of Facebook

Facebook Profile Page, 2008. The wall.

Courtesy of Facebook

Facebook Profile Page, 2009. It only took five years for Facebook to create easy-to-find privacy settings.

Courtesy of Facebook

Facebook Profile Page, 2010. Facebook starts to get pretty.

Courtesy of Facebook

Facebook Profile Page, 2011. Zuckerberg realizes that people love pictures, usually of animals.

Courtesy of Facebook

Facebook Profile Page, 2012. The timeline allows you (or your parents) to trace your life from birth to death.

Courtesy of Facebook

Facebook Profile Page, 2013-2014. Facebook introduced a new app, Paper, on Monday.

Courtesy of Facebook

Facebook Profile Page, 2014-2015. Facebook updated both the newsfeed algorithm and the privacy settings.

Courtesy of Alex Fitzpatrick/Facebook

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