Red Robin is partnering with Google to create a high-tech ad campaign worthy of the upcoming film Terminator Genisys.
Created by ad agency Vitro, the immersive video ad features a Red Robin representative that the viewer sees as a Terminator would. Creepily, the representative has a robotic arm, much to the surprise of her fellow diners.
Red Robin will have television spots and signs throughout its restaurants, Adweek reports. The ad is viewable on your smartphone, and it can be seen on a desktop, too.
The publication reports that the Terminator-inspired campaign is the burger chain’s biggest ad spend so far in 2015. The ads will reportedly be shown on over 1,000 websites.
Check out the video here:
More Must-Reads from TIME
- Donald Trump Is TIME's 2024 Person of the Year
- Why We Chose Trump as Person of the Year
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- The 20 Best Christmas TV Episodes
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- Merle Bombardieri Is Helping People Make the Baby Decision
Contact us at letters@time.com