Alfa Romeo, the Italian luxury automaker owned by Fiat Chrysler, today unveiled the new Alfa Romeo Giulia, a luxury sedan the company hopes will boost the brand’s popularity in the United States.
The revamp of Alfa Romeo is at the center of the carmaker’s plan to boost global vehicle sales by 60% to 7 million vehicles by 2018. The company had forecast Alfa Romeo’s sales would multiply more than fivefold to 400,000 vehicles in 2018 thanks to a 5 billion-euro investment to add eight new models and ramp up production.
Last year, the carmaker’s total sales were just 68,000, according to the Associated Press.
CEO Sergio Marchionne said that Fiat’s merger with Chrysler has given the company the financial tools needed to reestablish Alfa Romeo as a player in the U.S. market. The brand had its first appearance in the U.S. last year after a two-decade absence.
The new car is made of lightweight materials, and the top-end version of it will go from 0 to 60 mph in less than four seconds, according to the car news site Jalopnik.
—Reuters contributed to this report.
- Inside the Massive Effort to Change the Way Kids Are Taught to Read
- Dubai's Real Estate Market is Booming. One Company is Making It Possible to Invest From Anywhere in the World
- How to Exercise When It's Really Hot Outside
- A New Documentary Sheds Light on a Pivotal Movement in Asian American History
- Far From Home: Afghan Women are Attempting to Build New Lives Abroad
- What Experts Say About How Valuable The Inflation Reduction Act's Green Subsidies Will Be
- What to Know About Long COVID in Kids
- Want to Do More Good? This Movement Might Have the Answer
