We all know that companies are desperately trying to reach Millennials — and an ad agency’s partnership with Snapchat could finally help them do that.
Snapchat, the Silicon Valley startup that allows you to send pictures and have them quickly disappear, is working with ad agency WPP and The Daily Mail to form Truffle Pig, a content-marketing agency, reports Business Insider.
Truffle Pig will use Snapchat and other mediums to push social marketing. BI notes that all three companies own equity in the new group.
Snapchat’s unique hold among younger consumers will surely drive interest in the new project, as companies and brands look for new ways to reach a younger demographic.
More Must-Reads from TIME
- How Donald Trump Won
- The Best Inventions of 2024
- Why Sleep Is the Key to Living Longer
- How to Break 8 Toxic Communication Habits
- Nicola Coughlan Bet on Herself—And Won
- What It’s Like to Have Long COVID As a Kid
- 22 Essential Works of Indigenous Cinema
- Meet TIME's Newest Class of Next Generation Leaders
Contact us at letters@time.com