--- description: Could this be how to reach Millennials? title: Snapchat’s New Ad Agency Could Totally Own Millennials image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4ff128e6cc22eef2/698857e23c1639623c458813/gettyimages-463785734.jpg?branch=production&width=1920&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [snapchat](/tag/snapchat/) ## snapchat Update your preferences in [Account Settings](/account/preferences/) Close # Snapchat’s New Ad Agency Could Totally Own Millennials by [Ben Geier/Fortune](/author/ben-geierfortune/) ## Ben Geier/Fortune Update your preferences in [Account Settings](/account/preferences/) Close Jun 23, 2015 2:45 PM CUT  The Snapchat Inc. application (app) is seen on an on an Apple Inc. iPhone 5s displayed for a photograph in Washington, D.C., U.S., on Wednesday, Feb. 18, 2015\. Snapchat Inc. is raising money that could value the company at as much as $19 billion. Photographer: Andrew Harrer/Bloomberg via Getty Images The Snapchat Inc. application (app) is seen on an on an Apple Inc. iPhone 5s displayed for a photograph in Washington, D.C., U.S., on Wednesday, Feb. 18, 2015\. Snapchat Inc. is raising money that could value the company at as much as $19 billion. Photographer: Andrew Harrer/Bloomberg via Getty ImagesBloomberg—Bloomberg via Getty Images by [Ben Geier/Fortune](/author/ben-geierfortune/) ## Ben Geier/Fortune Update your preferences in [Account Settings](/account/preferences/) Close Jun 23, 2015 2:45 PM CUT We all know that companies are [desperately trying to reach Millennials](http://fortune.com/2015/06/22/brands-millennials/ "undefined") — and an ad agency’s partnership with Snapchat could finally help them do that. Snapchat, the Silicon Valley startup that allows you to send pictures and have them quickly disappear, is working with ad agency WPP and The Daily Mail to form Truffle Pig, a content-marketing agency, reports [Business Insider.](http://www.businessinsider.com/sir-martin-sorrell-on-snapchat-and-daily-mail-deal-to-launch-truffle-pig-2015-6 "undefined") Truffle Pig will use Snapchat and other mediums to push social marketing. BI notes that all three companies own equity in the new group. Snapchat’s unique hold among younger consumers will surely drive interest in the new project, as companies and brands look for new ways to reach a younger demographic. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3931858/snapchats-ad-agency/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3931858/snapchats-ad-agency/"},"headline":"Snapchat’s New Ad Agency Could Totally Own Millennials","datePublished":"2015-06-23T14:45:06.000Z","dateModified":"2026-04-13T08:05:48.686Z","description":"Could this be how to reach younger consumers?","url":"https://time.com/3931858/snapchats-ad-agency/","keywords":["snapchat","Tech","Advertising","social","Ads","pubdesk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4ff128e6cc22eef2/698857e23c1639623c458813/gettyimages-463785734.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ben Geier/Fortune","jobTitle":null,"url":"https://time.com/author/ben-geierfortune/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4ff128e6cc22eef2/698857e23c1639623c458813/gettyimages-463785734.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Snapchat Raising Money That Could Value Company At Up To $19 Billion","caption":"Snapchat Raising Money That Could Value Company At Up To $19 Billion","creditText":"Bloomberg—Bloomberg via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/snapchat/","name":"snapchat"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3931858/snapchats-ad-agency/","name":"Snapchat’s New Ad Agency Could Totally Own Millennials"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"How To Protect Your Selfies from Hackers","description":"A little safety can help save your skin from ending up on 4 Chan.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/VbTXeRNE/poster.jpg?width=720","uploadDate":"2014-09-03T20:19:14.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/VbTXeRNE.m3u8","embedUrl":"https://time.com/3931858/snapchats-ad-agency/","duration":"PT1M16S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3931858/snapchats-ad-agency/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```