Snapchat’s New Ad Agency Could Totally Own Millennials

We all know that companies are desperately trying to reach Millennials — and an ad agency’s partnership with Snapchat could finally help them do that.

Snapchat, the Silicon Valley startup that allows you to send pictures and have them quickly disappear, is working with ad agency WPP and The Daily Mail to form Truffle Pig, a content-marketing agency, reports Business Insider.

Truffle Pig will use Snapchat and other mediums to push social marketing. BI notes that all three companies own equity in the new group.

Snapchat’s unique hold among younger consumers will surely drive interest in the new project, as companies and brands look for new ways to reach a younger demographic.