This Soccer Team’s New Mascot Will Haunt Your Every Waking Moment

The Scottish soccer team Partick Thistle has a new mascot, and it’s caused quite a stir on social media.

The new mascot was designed by artist David Shrigley and was unveiled Monday after the Scottish team signed a new six-figure sponsorship deal with the California-based company Kingsford Capital Management.

The mascot is named Kingsley, and it’s pretty unclear what exactly Kingsley is. It’s been described by some as “absolutely terrifying.”

The new deal includes front shirt sponsorship, branding around the stadium, and the selling of your soul to Kingsley the Yellow King of Carcosa.