--- description: It costs 69,000 times less than usual title: There's Finally a Tesla You Can Afford image: https://static.time.com/v3/assets/bltea6093859af6183b/blt958e4d3d36466ac2/69885540524fc079e7df3307/teslaoutofpackage.png?branch=production&width=1920&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close # There's Finally a Tesla You Can Afford by [Kirsten Korosec / Fortune](/author/fortune/) ## Kirsten Korosec / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Jun 18, 2015 8:41 PM CUT  Mattel by [Kirsten Korosec / Fortune](/author/fortune/) ## Kirsten Korosec / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Jun 18, 2015 8:41 PM CUT Tesla Motors’ slick Model S sedan isn’t just for the well-heeled customer anymore — it’s now expanding into crayon-toting, Sketcher-wearing circles. Hot Wheels, the die-cast toymaker brand owned by Mattel, is producing a 1:64 scale model of Tesla’s luxury all-electric flagship vehicle at a suggested retail price of $1.09\. That’s about 69,000 times cheaper than the full size version sold by Palo Alto-based Tesla Motors.  Mattel The Model S 70D, the automaker’s base model that’s equipped with a 70 kilowatt-hour battery pack, starts at about $75,000 before incentives. The affordable price isn’t the only perk — Hot Wheels can sell the Model S in any state. It’s available now at retailers Target and Toys R’ Us. Tesla Motors, on the other hand, has been banned from selling directly to customers in a number of states, including Michigan, Arizona and Texas. In March, New Jersey [Gov. Chris Christie signed a bill](http://fortune.com/2015/03/18/tesla-motors-is-back-in-business/ "undefined") allowing manufacturers of zero-emissions vehicles to sell directly to customers, effectively lifting a ban placed on Tesla in April 2014 by the state’s Motor Vehicle Commission. This isn’t the first time Hot Wheels has collaborated with Tesla Motors. The die-cast toymaker produced a [Tesla Roadster in 2008](http://hotwheels.wikia.com/wiki/2008%5FTesla%5FRoadster "undefined"). _This_ [_article_](http://fortune.com/2015/06/18/tesla-hot-wheels/ "undefined") _originally appeared on_ [_Fortune.com_](http://www.fortune.com "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3927213/hot-wheels-tesla/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3927213/hot-wheels-tesla/"},"headline":"There's Finally a Tesla You Can Afford","datePublished":"2015-06-18T20:41:29.000Z","dateModified":"2026-05-11T04:44:41.691Z","description":"It costs 69,000 times less than usual","url":"https://time.com/3927213/hot-wheels-tesla/","keywords":["Tech","Autos","Tesla","mattel","pubdesk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt958e4d3d36466ac2/69885540524fc079e7df3307/teslaoutofpackage.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Kirsten Korosec / Fortune"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt958e4d3d36466ac2/69885540524fc079e7df3307/teslaoutofpackage.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"teslaoutofpackage","caption":"teslaoutofpackage","creditText":"Mattel","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3927213/hot-wheels-tesla/","name":"There's Finally a Tesla You Can Afford"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"See the Evolution of Toys at Asia's Largest Toy Fair","description":"Asia's largest toy fair kicked off in Hong Kong last week and everyone is talking about smart-toys.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/sUrWDTjV/poster.jpg?width=720","uploadDate":"2015-01-19T03:43:42.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/sUrWDTjV.m3u8","embedUrl":"https://time.com/3927213/hot-wheels-tesla/","duration":"PT2M46S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3927213/hot-wheels-tesla/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```