Watch Google's Emotional Ad About a Man's Gender Transition

A Missouri man named Jacob talks about transitioning from being a woman to a man in an ad for Pride Month released Tuesday by Google My Business, a product that is supposed to help local businesses make themselves more visible in search. In the video, Hailee Bland Walsh, the owner of City Gym in Kansas City, Missouri, describes her gym as “more than a place to workout. It should be a place to belong.”

This two-and-a-half-minute spot comes weeks after a Vanity Fair cover introduced reality TV star Caitlyn Jenner (formerly known as Bruce Jenner).

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Write to Olivia B. Waxman at olivia.waxman@time.com.