June 15, 2015 10:15 AM EDT
P eople in the New York City area have been tweeting about planes writing “Justin Bieber Is a Smileophile” in the sky on Sunday. What does it mean?
Maybe it is a publicity stunt. Maybe it is the work of some diehard fans. Maybe these diehard fans are trying to rehab his image after a streak of bad behavior made headlines.
.@justinbieber is a #smileophile ? Seen above NJ pic.twitter.com/oMgJJxkdIm
— Jim Lee (@jjklee) June 14, 2015
It is a mystery.
Read next: Cursing Bill Clinton and 11 More Best Moments of ‘Bad’ Justin Bieber
See Justin Bieber Over the Years Justin Bieber visits the Nintendo World Store in 2009. Mark Von Holden—WireImage/Getty Images Justin Bieber performs on Good Morning America: Weekend Edition in 2009. Anthony Randell—ABC/Getty Images Justin Bieber performs on Today at Rockefeller Center in New York City in 2009. Theo Wargo—WireImage/Getty Images Justin Bieber performs at the Allstate Arena in Rosemont, Ill. in 2009. Raymond Boyd—Getty Images Justin Bieber performs onstage during Z100's Jingle Ball 2009 at Madison Square Garden in New York City in 2009. Bryan Bedder—Getty Images Justin Bieber performs during TNT's Christmas in Washington 2009 at the National Building Museum in Washington, DC in 2009. Kevin Mazur—WireImage/Getty Images Justin Bieber performs at Pepsi Super Bowl Fan Jam on February 4, 2010 in Miami Beach, Fla. Troy Rizzo—Getty Images Justin Bieber performs onstage at the 2010 Nickelodeon Upfront Presentation at Hammerstein Ballroom in New York City. in 2010. Bryan Bedder—Getty Images Justin Bieber performs on The View in 2010. Steve Fenn—ABC/Getty Images Justin Bieber performs at 102.7 KIIS-FM's Wango Tango 2010 show, held at the Staples Center in Los Angeles, Calif. in 2010. Jason LaVeris—FilmMagic/Getty Images Justin Bieber performs at Sun National Bank Center in Trenton, NJ in 2010. Mark Von Holden—WireImage/Getty Images Justin Bieber performs at Nokia Theatre L.A. Live in Los Angeles, Calif. in 2010. Jason LaVeris—FilmMagic/Getty Images Justin Bieber performs on stage at the 2010 MTV Video Music Awards held at Nokia Theatre L.A. Live in Los Angeles, Calif. in 2010. Kevin Mazur—WireImage/Getty Images Justin Bieber performs onstage at the Staples Center in Los Angeles, Calif. in 2010. Kevin Winter—Getty Images Justin Bieber performs at Staples Center in Los Angeles, Calif. in 2010. Jason LaVeris—FilmMagic/Getty Images Justin Bieber performs at the Atlantic City Boardwalk Hall in Atlantic City, NJ in 2010. Donald Kravitz—Getty Images Justin Bieber performs onstage at the 2010 American Music Awards held at Nokia Theatre L.A. Live in Los Angeles, Calif. in 2010. Christopher Polk—Getty Images Jaden Smith and Justin Bieber perform onstage during Z100's Jingle Ball 2010 presented by H&M at Madison Square Garden in New York City in 2010. Kevin Mazur—WireImage/Getty Images Justin Bieber performs on stage at Ahoy in Rotterdam, Netherlands in 2011. Rob Verhorst—Redferns/Getty Images Justin Bieber performs onstage during the MTV Europe Music Awards 2011 live show at the Odyssey Arena in Belfast, Northern Ireland in 2011. Jeff Kravitz—FilmMagic/Getty Images Justin Bieber performs during Christmas in Washington 2011 at the National Building Museum in Washington, DC in 2011. Theo Wargo—WireImage/Getty Images Tina Fey and Justin Bieber appear on Saturday Night Live . Dana Edelson—NBC/Getty Images Justin Bieber performs at the Izod Center in East Rutherford, NJ in 2012. Bennett Raglin—WireImage/Getty Images Justin Bieber performs onstage at the 40th American Music Awards held at Nokia Theatre L.A. Live in Los Angeles, Calif. in 2012. Alexandra Wyman—FilmMagic/Getty Images Justin Bieber performs at Madison Square Garden in New York City in 2012. Kevin Mazur—WireImage/Getty Images Justin Bieber performs at Madison Square Garden in New York City in 2012. Kevin Mazur—WireImage/Getty Images Justin Bieber performs during his Believe tour at Hallenstadion Zurich, Switzerland in 2013. The Image Gate/Getty Images Justin Bieber performs on stage at Olympiahalle in Munich, Germany in 2013. Stefan M. Prager—Redferns/Getty Images Justin Bieber performs during his Believe Tour at Barclays Center in Brooklyn, NY in 2013. Kevin Mazur—WireImage/Getty Images Justin Bieber performs at Philips Arena in Atlanta, Ga. in 2013. Chris McKay—WireImage/Getty Images Justin Bieber performs during Day 3 of Coachella in Indio, Calif. on April 13, 2014. Kevin Winter—Getty Images More Must-Reads from TIME Donald Trump Is TIME's 2024 Person of the Year Why We Chose Trump as Person of the Year Is Intermittent Fasting Good or Bad for You? The 100 Must-Read Books of 2024 The 20 Best Christmas TV Episodes Column: If Optimism Feels Ridiculous Now, Try Hope The Future of Climate Action Is Trade Policy Merle Bombardieri Is Helping People Make the Baby Decision