Google
By Dan Kedmey
June 12, 2015

Looking for a new Android smartphone? Google has launched a new webpage that asks visitors a few simple questions about how they intend to use their phones, then tries to match Android smartphones to their needs.

The questionnaire begins with a list of 12 common smartphone uses, such as taking photos, listening to music, being productive or staying fit. Selecting one prompts two more questions: How often do you engage in that activity and what related smartphone feature matters the most?

Users only need to answer three use cases to get a shortlist of recommended phones. Best of all, the list displays each phone’s features in a side by side comparison that makes it clear why those phones were selected for you, taking out a lot of the guesswork that comes with browsing an endless selection of smartphones at the local store.

The new site could be an attempt by Google at addressing the sheer number of Android smartphones — because any manufacturer can use the software, it winds up in a lot of devices. Apple’s iOS, meanwhile, is limited to that company’s relatively tiny number of iPhones and iPads.

Contact us at editors@time.com.

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