The next version of Apple’s iPhone software will allow adblocking on the device’s Safari browser, according to Apple’s iOS developer library.
It’s the first time Apple’s mobile browser will allow adblocking extensions, which over 100 million people already use on their desktops, Nieman Lab reports. The new content blocking extensions, arriving alongside other new features revealed this week at Apple’s 2015 WWDC, will be a relief for iPhone and iPad users annoyed by pop-ups, cookies and images — many of which can drain valuable battery life.
Still, some observers point out the Safari adblocker could be a major blow to mobile advertisers, particularly publishers, the bulk of whose audiences are increasingly on mobile devices. Apple has yet to announce whether the adblocking extension will remove all ads, but the fast-rising popularity of mobile adblocking — one for Android phones made by third-party developers debuted last month — surely spells some big changes in the mobile browsing experience.
- AI Is Not an Arms Race
- Here's What's in the Debt Ceiling Deal
- Matthew Macfadyen on Succession Series Finale
- How Worried Should the World Be of China's New COVID Wave?
- What Erdoğan’s Victory Means for Turkey—and the World
- Why Everyone Is Having Bad Sex (Especially Young People)
- The 30 Most Anticipated Movies of Summer 2023
- Florence Pugh Might Just Save the Movie Star From Extinction
