By Olivia B. Waxman
June 10, 2015

As part of a promotion, a Finnish music festival called “Summer Up” claims it has placed 1,000 cardboard cutouts of Nicki Minaj showing off her behind on the steps of the Helsinki Cathedral. The Helsinki news outlet Helsingin Uutiset reports that select cutouts had two-day passes taped to the back of them. The pop star is expected to be the main act for the event, which will take place July 3-4 in Lahti.

1000 @NICKIMINAJ !!!! pic.twitter.com/OiZTpyvPJC

— Summer Up (@SummerUpFest) June 10, 2015

So there's 1000 cardboard @NICKIMINAJ's right now in downtown #Helsinki. That's something new, nice @SummerUpFest! https://t.co/eblgglybk4

— Wille Miljas (@WMiljas) June 10, 2015

Other angles of the scene from the music festival’s Instagram account:

One critic has called the promo irreverent:

Music festival promoters put 1000s of Nicki Minaj cutouts on the Helsinki Cathedral stairs.
Rude to churchgoers!http://t.co/ktBmzmomSk

— Mohamed El Dahshan (@eldahshan) June 10, 2015

Write to Olivia B. Waxman at olivia.waxman@time.com.

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