Apple’s annual World Wide Developer’s conference opened Monday to a packed auditorium of coders and journalists. To open the show, at which the company typically unveils new software, Apple enlisted Saturday Night Live alumnus Bill Hader in the above video.
Hader, who appears to be readying a whimsical, special effects-laden keynote presentation of his own, is filmed in a style similar to the one employed by director Alejandro González Iñárritu in last year’s hit film Birdman. Needless to say, everything goes wrong. And it’s hilarious.
The company is expected to show off a new version of its Mac OS X desktop operating system, iOS 9 for mobile devices, streaming music and more.
More Must-Reads From TIME
- For People With Disabilities, Losing Abortion Access Can Be a Matter of Life or Death
- Inside the Clandestine Efforts to Smuggle Starlink Internet Into Iran
- How to Help the Victims and Community After the Monterey Park Shooting
- The Biggest Snubs and Surprises of the 2023 Oscar Nominations
- Talking Less Will Get You More
- Kamala Harris Subtly Emerges as Powerful White House Asset
- How Avatar: The Way of Water Became the 6th Movie in History to Make $2 Billion
- Is There Really No Safe Amount of Drinking?
- How Our Cells Strategize To Keep Us Alive