Apple’s announcement of music-streaming service Beats is expected during Monday’s Worldwide Developer’s Conference. Its goals for success are pretty lofty, too.
The Associated Press, citing an unnamed source familiar with the matter, reports that Apple wants to get 100 million subscribers for the service, which is expected to go for $10 per month. It’s main competitors are Spotify and Rhapsody.
“Streaming media is increasingly important to the computer-using experience, so it’s important for Apple to have a role there,” Creative Strategies analyst Ben Bajarin said.
Apple bought Beats in 2014 for $3 billion. At the time, Beats Music had only 303,000 subscribers versus 4.7 million for Spotify, the AP reports.
More Must-Reads from TIME
- Cybersecurity Experts Are Sounding the Alarm on DOGE
- Meet the 2025 Women of the Year
- The Harsh Truth About Disability Inclusion
- Why Do More Young Adults Have Cancer?
- Colman Domingo Leads With Radical Love
- How to Get Better at Doing Things Alone
- Michelle Zauner Stares Down the Darkness
Contact us at letters@time.com