A U.S. Food and Drug Administration advisory panel gave its stamp of approval to a first-of-its-kind drug to treat lagging sexual desire in women–albeit with some warnings.
The advisory committee voted 18 to 6 to approve the drug, flibanserin, as long as steps are taken to minimize the risk of side effects.
The little pink pill–a fitting companion to Viagra’s memorable blue hue– would be taken every evening and would be approved for use in premenopausal women with what’s known as hypoactive sexual desire disorder. It’s a condition said to affect 7% of premenopausal women that results in an unusually low sex drive that’s not being caused by any disease or other condition, according to Sprout Pharmaceuticals, which owns the drug.
It’s unclear exactly how big the market would be for the drug. But, if Viagra is any benchmark, it could be a cash cow. Viagra brought in annual sales of more than $2 billion for Pfizer at the drug’s height.
MORE: Read about Pfizer on the new Fortune 500.
The FDA has already rejected flibanserin twice to date, arguing that its side effects don’t outweigh the risks. Some women’s groups claimed gender bias give that the governmental agency has approved drugs like Viagra for men but left half the population without an option.
However, the FDA countered in its previous reviews that the benefits were “numerically small but statistically significant” and not enough to counter the resulting low blood pressure, fainting, sleepiness, nausea and dizziness.
More Must-Reads from TIME
- Caitlin Clark Is TIME's 2024 Athlete of the Year
- Where Trump 2.0 Will Differ From 1.0
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Contact us at letters@time.com