While you’re finally busting out your finest summer wear, Target already has its sights set on fall with its latest designer collaboration.
The retailer will team up with high-fashion designer Adam Lippes for an exclusive partnership featuring all-things plaid, from limited edition Diet Coke bottles to home goods and fashion ensembles. Target tapped Lippes to design a line of more than 50 items inspired by buffalo plaid.
“Plaid has been a defining element of style for every generation, and we felt it would be the perfect centerpiece for this design moment: it can be both fun and fashionable,” said Kathee Tesija, an executive vice president for Target.
MORE: Read more about Target on the new Fortune 500
It’s a surprising aesthetic for a designer who is better known for his luxe minimalism and eccentric details than all-American buffalo plaid.
Products will hit the shelves this August through October. Hopefully, stores will be ready for the demand to avoid the problems that plagued the Lilly Pulizter collaboration this spring.
- LGBTQ Reality TV Takes on a Painful Moment
- Column: How the World Must Respond to AI
- What the Debt Ceiling Deal Means for Student Loan Borrowers
- India’s Female Wrestlers Are Saying #MeToo
- 7 Ways to Get Better at Small Talk
- Florence Pugh Might Just Save the Movie Star From Extinction
- The End of Succession
- Scientists Get Closer to Harnessing Solar Power From Space
