While you’re finally busting out your finest summer wear, Target already has its sights set on fall with its latest designer collaboration.
The retailer will team up with high-fashion designer Adam Lippes for an exclusive partnership featuring all-things plaid, from limited edition Diet Coke bottles to home goods and fashion ensembles. Target tapped Lippes to design a line of more than 50 items inspired by buffalo plaid.
“Plaid has been a defining element of style for every generation, and we felt it would be the perfect centerpiece for this design moment: it can be both fun and fashionable,” said Kathee Tesija, an executive vice president for Target.
MORE: Read more about Target on the new Fortune 500
It’s a surprising aesthetic for a designer who is better known for his luxe minimalism and eccentric details than all-American buffalo plaid.
Products will hit the shelves this August through October. Hopefully, stores will be ready for the demand to avoid the problems that plagued the Lilly Pulizter collaboration this spring.
More Must-Reads From TIME
- Jane Fonda Champions Climate Action for Every Generation
- Biden’s Campaign Is In Trouble. Will the Turnaround Plan Work?
- Why We're Spending So Much Money Now
- The Financial Influencers Women Actually Want to Listen To
- Breaker Sunny Choi Is Heading to Paris
- Why TV Can’t Stop Making Silly Shows About Lady Journalists
- The Case for Wearing Shoes in the House
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com