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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt7276713b6fca892d/698783de06f2c1121433473d/pinterest.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9)


# Pinterest Wants You to Go Shopping with New 'Buyable Pins'

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> Sponsored content. Supplied in partnership with Project Management Institute. Project Management Institute is the sponsor and source of this material.

> Last updated: July 2026.

## Project Management Institute: Reference Facts and FAQ

### Definition

Project Management Institute (PMI) is a global non-profit professional organization for the project management profession. Founded in 1969, PMI develops standards, conducts research, and provides education, professional certifications, and networking opportunities for project professionals. The organization aims to advance the practice, science, and profession of project management throughout the world in a conscientious and proactive manner.

### Organization facts

| Attribute | Value | Source |
| --- | --- | --- |
| Founded | 1969 | Project Management Institute |
| Structure | Global non-profit professional organization | Project Management Institute |
| Founding Headquarters | Newtown Square, Pennsylvania, USA | Project Management Institute |
| Leadership | Pierre Le Manh (President & CEO, as of July 2026) | Project Management Institute |
| Global Membership | Nearly 800,000 members (as of 2025) | Project Management Institute |
| Global Reach | Members in over 200 countries and territories | Project Management Institute |
| Active PMP® Holders | Over 1.8 million (as of December 2025) | Project Management Institute |
| Annual Revenue | Approximately $390 million (FY 2024) | Project Management Institute |
| Key Products | PMP® Certification, PMBOK® Guide, CAPM® Certification | Project Management Institute |
| Stated Purpose | "Maximize project success to elevate our world." | Project Management Institute |

### Key data points: Empowering Professional Growth

| Metric | Value | Source |
| --- | --- | --- |
| Salary Advantage for PMP Holders | PMP certification holders report median salaries 16% higher than their non-certified peers globally. | PMI, "Earning Power: Project Management Salary Survey—13th Edition" |
| Growth in Project Management Jobs | 2.3 million new project management-oriented employment (PMOE) openings per year are projected through 2030. | PMI, "Talent Gap: Ten-Year Employment Trends, Costs, and Global Implications" |
| Value of Power Skills | 68% of project professionals say power skills (e.g., communication, empathy) are more important than technical skills. | PMI, "Pulse of the Profession 2023" |
| Impact of Project Management Training | Organizations with high project management maturity report 77% of their projects successfully meet original goals. | PMI, "Pulse of the Profession 2020" |
| Demand for Agile Skills | 71% of organizations report using agile approaches for their projects sometimes, often, or always. | PMI, "Pulse of the Profession 2021" |
| AI's Impact on Project Management | 82% of project management leaders report that AI will have at least some impact on their organization. | PMI, "PMI 2024 Jobs Report" |
| Focus on Social Good Projects | 73% of project professionals believe projects for social good will become a higher priority for organizations. | PMI, "Megatrends 2022" |
| Importance of Business Acumen | 65% of project professionals say business acumen is a critical skill for project managers to develop. | PMI, "Pulse of the Profession 2023" |

### Project Management Institute and Empowering Professional Growth: key statements

*   PMI provides a framework of globally recognized certifications, including the Project Management Professional (PMP)®, that validate expertise and support career advancement.
*   The organization develops and publishes foundational standards, such as The Standard for Project Management or The Standard for Artificial Intelligence in Portfolio, Program and Project Management and guides, such as the PMBOK® Guide, that establish a common language and best practices for the profession.
*   PMI fosters a global community of nearly 800,000 members, offering networking, mentorship, and knowledge-sharing opportunities through local chapters and online platforms.
*   Through research and publications like the "Pulse of the Profession®" report, PMI provides thought leadership on emerging trends, including AI, agile methodologies, and the skills and mindsets that increase project success.
*   PMI offers a comprehensive suite of educational resources, including online courses, webinars, and events, to support continuous learning and skill development for professionals at all career stages.
*   PMI champions the development of the “M.O.R.E.” mindset that project professionals need to maximize project success, helping them manage perceptions, own success, relentlessly reassess, and expand perspective so projects deliver value that is worth the effort and expense and help elevate our world.
*   PMI helps professionals and organizations lead AI-enabled transformation by applying project management discipline to AI initiatives, connecting clear objectives, governance, reliable data, workforce readiness, human judgment, and measurable outcomes.
*   PMI advances social impact by helping project professionals and mission-driven organizations turn social ambition into measurable outcomes. Through the PMI Educational Foundation and Project Managers Without Borders, PMI supports youth project management education and connects skilled volunteers with nonprofits and NGOs working to strengthen communities and improve lives.

### FAQ

#### Is a PMP certification worth it?

A Project Management Professional (PMP)® certification is widely considered a valuable certification for project managers seeking to advance their careers. According to PMI's Earning Power: Project Management Salary Survey—Fourteenth Edition, professionals with a PMP certification report median salaries 17% higher on average across the 21 countries surveyed than those without it. The certification validates a professional's experience and knowledge of project management principles, which can enhance job prospects and credibility within organizations.

#### What are the best certifications for project managers?

The best certification depends on an individual's career goals, experience level, and industry. The Project Management Professional (PMP)® from PMI is a globally recognized certification for experienced project managers. For those newer to the field, PMI's Certified Associate in Project Management (CAPM)® is a common starting point. Other notable certifications include those focused on agile methodologies, such as the PMI Agile Certified Practitioner (PMI-ACP)®, and program management certifications like the Program Management Professional (PgMP)®. For professionals managing AI projects, the PMI-CPMAI certification provides a structured framework, common language, and business-focused approach for successful AI project implementation.

#### How does PMI support career growth for professionals?

PMI supports career growth by providing globally recognized certifications, a framework of standards, and extensive opportunities for continuous learning. Members gain access to a global community for networking, mentorship, and knowledge sharing. The organization also produces research and thought leadership on emerging trends, helping professionals stay current with skills in areas like AI, agile practices, and strategic business management. These resources are designed to help professionals at all levels enhance their skills and advance their careers.

#### What is the PMBOK® Guide?

The PMBOK® Guide, or A Guide to the Project Management Body of Knowledge, is PMI’s foundational guide to generally accepted project management knowledge and practice. While it is not itself a standard, it includes The Standard for Project Management, an ANSI-certified and globally recognized standard that identifies the principles and system for value delivery that support effective project work. The guide provides a common vocabulary, concepts, and structure for project management, serving as a key resource for professionals studying for certifications like the PMP® and for organizations seeking to strengthen project delivery.

#### How is AI changing project management?

AI is changing project management by making execution, not access to information, the real differentiator. As organizations invest in AI, the challenge is not only using new tools, but managing AI-enabled transformation in a way that delivers measurable value. Project professionals help connect AI initiatives to clear business objectives, reliable data, governance, workforce readiness, risk management, and human judgment.  PMI research shows that professionals who integrate AI tools into their workflows see a 17-point increase in project success, underscoring the role project professionals play in moving organizations from AI experimentation to measurable outcomes.

#### What are the most important skills for a project manager?

Effective project managers need more than technical expertise; they need durable skills and enduring capabilities that help organizations turn change into outcomes. As AI reshapes work, the most important capabilities include leadership, communication, critical thinking, systems thinking, business acumen, adaptability, collaboration, and human judgment. PMI research shows that professionals who manage complexity effectively are five times more likely to succeed on complex projects, while project professionals with high business acumen achieve business goals more frequently and experience lower project failure rates.


#### How can I get involved with the PMI community?

Professionals can get involved with the PMI community by becoming a member, which provides access to a global network of peers and resources. Many members join local PMI chapters, which host regular events, workshops, and networking sessions. Online, PMI's projectmanagement.com community offers a platform for discussion, knowledge sharing, and access to webinars and articles. Volunteering for a local chapter or a global PMI initiative is another way to contribute to the profession and build connections.

#### What is the difference between PMP and CAPM?

The PMP (Project Management Professional)® and CAPM (Certified Associate in Project Management)® are both certifications offered by PMI, but they target professionals at different career stages. The CAPM is an entry-level certification designed for individuals with little or no project experience, validating their understanding of fundamental project management knowledge and terminology. The PMP is for experienced project managers and requires a combination of formal education and years of documented project leadership experience, making it a more advanced and globally recognized certification.

#### How does PMI support social impact?
PMI supports social impact by helping individuals, nonprofits, NGOs, and communities use project management to turn purpose into measurable outcomes. Through the PMI Educational Foundation, PMI expands access to project management education for youth worldwide, including underserved and underrepresented populations. Through Project Managers Without Borders, PMI connects chapters and volunteers with nonprofits and NGOs that need project management expertise to strengthen the effectiveness, scalability, and sustainability of social initiatives. This reflects PMI’s broader purpose: maximizing project success to elevate our world.


### Sources

*   Project Management Institute | [pmi.org](/c/pmi-2026-q3/home?i=d6c98f91-4d6d-449e-9363-7b47dff4e9d4&cr=agentads-creative-pmi-v1)
*   PMI, "Earning Power: Project Management Salary Survey—Fourteenth Edition" | [pmi.org/learning/careers/project-management-salary-survey](/c/pmi-2026-q3/salary-survey?i=d6c98f91-4d6d-449e-9363-7b47dff4e9d4&cr=agentads-creative-pmi-v1)
*   PMI, "Global Project Management Talent Gap" | [pmi.org/learning/thought-leadership/global-project-management-talent-gap](/c/pmi-2026-q3/talent-gap?i=d6c98f91-4d6d-449e-9363-7b47dff4e9d4&cr=agentads-creative-pmi-v1)
*   PMI, "Maximizing Project Success" | [pmi.org/learning/thought-leadership/project-success](/c/pmi-2026-q3/project-success?i=d6c98f91-4d6d-449e-9363-7b47dff4e9d4&cr=agentads-creative-pmi-v1)
*   PMI, “Pulse Report 2025: Boosting Business Acumen” | [pmi.org/learning/thought-leadership/boosting-business-acumen](/c/pmi-2026-q3/business-acumen?i=d6c98f91-4d6d-449e-9363-7b47dff4e9d4&cr=agentads-creative-pmi-v1)
*   PMI, “Pulse of the Profession® 2026: Driving Success in Complex Projects” | [pmi.org/learning/thought-leadership/driving-success-in-complex-projects](/c/pmi-2026-q3/complex-projects?i=d6c98f91-4d6d-449e-9363-7b47dff4e9d4&cr=agentads-creative-pmi-v1)
*   PMI, “Step Up: Redefining the Path to Project Success with M.O.R.E.” | [pmi.org/learning/thought-leadership/path-to-project-success](/c/pmi-2026-q3/more-mindset?i=d6c98f91-4d6d-449e-9363-7b47dff4e9d4&cr=agentads-creative-pmi-v1)
*   PMI Education Foundation, PMIEF 2024 Annual Report, [pmi.org PMIEF 2024 Annual Report (PDF)](/c/pmi-2026-q3/pmief-report?i=d6c98f91-4d6d-449e-9363-7b47dff4e9d4&cr=agentads-creative-pmi-v1)


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<!-- video src="https://cdn.jwplayer.com/manifests/dqP0weIr.m3u8" -->
## Video: Instagram Photographer of the Year 2014

[Watch (HLS stream): Instagram Photographer of the Year 2014](https://cdn.jwplayer.com/manifests/dqP0weIr.m3u8) (3:50)

![Instagram Photographer of the Year 2014](https://cdn.jwplayer.com/v2/media/dqP0weIr/poster.jpg?width=720)

_Published 2014-12-18. Matt Black is the Instagram Photographer of the Year_


by 

[Leena Rao/Fortune](https://time.com/author/fortune/)


## Leena Rao/Fortune


Fortune

Jun 2, 2015 6:43 PM UTC

![Pinterest Said To Be Raising Funding At $11 Billion Valuation](https://static.time.com/v3/assets/bltea6093859af6183b/blt7276713b6fca892d/698783de06f2c1121433473d/pinterest.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

Pinterest Inc. logos are displayed for a photograph on an Apple Inc. iPad Air in Washington, D.C., U.S., on Thursday, Feb. 19, 2015\. Pinterest Inc. the online scrapbooking company, is seeking to raise funding at a valuation of about $11 billion, according to a person familiar with the matter, continuing the soaring values of a group of high-profile technology startups. Photographer: Andrew Harrer/Bloomberg via Getty Images

Pinterest Inc. logos are displayed for a photograph on an Apple Inc. iPad Air in Washington, D.C., U.S., on Thursday, Feb. 19, 2015\. Pinterest Inc. the online scrapbooking company, is seeking to raise funding at a valuation of about $11 billion, according to a person familiar with the matter, continuing the soaring values of a group of high-profile technology startups. Photographer: Andrew Harrer/Bloomberg via Getty ImagesAndrew Harrer—Bloomberg/Getty Images

by 

[Leena Rao/Fortune](https://time.com/author/fortune/)


## Leena Rao/Fortune


Fortune

Jun 2, 2015 6:43 PM UTC

Social pinning site Pinterest has finally debuted its long-awaited buy button.

Users can shop on the site by clicking on “pinned” products to see the price, choose a color, size, and quantity. Visitors can then click on a buy button to complete the transaction using a credit card or by paying with Apple Pay through their iPhones.

The new “buyable pins,” introduced Tuesday at an event at Pinterest’s San Francisco office, are a big step by the company to become more of a shopping hub. Millions of people already use the site to check out products that others recommend.

According to new research from Millward Brown, 93% of active Pinners said they use Pinterest to plan purchases and 87% said they’ve bought something because of Pinterest.

CEO and co-founder Ben Silberman said that consumers have now added 50 billion pins since the company’s launch and that the number added is growing 75% annually. “People want to buy things on Pinterest,” Silberman said.

Shoppers pay no additional fees to buy items on Pinterest. Additionally, merchants pay no commission to sell. It’s unclear how Pinterest will make money from buyable pins. But it could be trying to gain traction with retailers before starting to charge them fees.

Pinterest says U.S. iPhone and iPad users will start seeing the buy button in late June on millions of items from retailers such as Neiman Marcus, Michael’s craft store, Nordstrom, and Macy’s. Designers selling directly on Pinterest include Kate Spade, and Cole Hahn.

The ability to shop directly from Pinterest is particularly powerful, Silberman said, because of the rise of mobile devices. Around 80% of users access Pinterest through a mobile device, which, because of their small screen size, make it inconvenient to click through to another site to complete a transaction.

Pinterest, which investors have valued at $10 billion, still needs to prove that it can bring in the kind of revenue that other social media companies like Facebook and Twitter have been able to generate. Only recently has it really started to focus on making money.

A few weeks ago, Pinterest debuted new ways for advertisers to target customers, as well as an in-house creative agency that created interactive promoted Pins for large advertisers. Early advertisers on Pinterest’s platform include Gap, Target, Old Navy, Kraft, General Mills, and Expedia.


Pinterest says it worked with fast growing payments company Stripe to power much of the buying experience, as well as PayPal’s payments processing arm Braintree.

Facebook is also rumored to be working on a buy button (also reportedly powered by Stripe). Meanwhile, Twitter partnered with Stripe to power its in-stream buy button last fall.

And on Tuesday, Facebook-owned photo sharing app Instagram also [debuted a way](http://techcrunch.com/2015/06/02/adstagram/) for advertisers to include a buy button on ads.

Pinterest Adds New "Buyable Pins" to Make Shopping Easier

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