May 29, 2015 6:15 PM EDT

A parody produced by the clean water charity WaterAid imagines how men would deal with menstruation. The hypothetical hilarity? These men take to their periods like professional athletes getting amped about a big game. By reimagining menstruation as a masculine trait, the clip forces everyone—men and women—to consider the necessity and impact of health.

This spoof is part of the charity’s “If Men Had Periods” campaign, which aims to increase awareness about women who don’t have access to toilets during their cycle.

Write to Olivia B. Waxman at olivia.waxman@time.com.

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