Hillary Clinton will gradually ramp up her campaign throughout the summer, but it will be months before she turns completely to a more orthodox model replete with a packed public schedule of billboard events and the regular appearance of husband Bill and daughter Chelsea, top Clinton campaign officials said on Thursday.
The former Secretary of State will present a more detailed reasoning behind her candidacy at her first official campaign rally on June 13, top Clinton officials told reporters in a briefing at the campaign’s Brooklyn headquarters Thursday evening. Afterward, Clinton will begin holding larger speaking events in the primary states.
But Clinton will not significantly increase the pace of her campaigning for many months, and she will continue to hold the roundtable discussions that have marked the first six weeks of her presidential bid.
She will roll out more policy plans over the summer, but she will do it at a measured pace without any momentous announcements all at once. And while Chelsea and Bill will make an appearance at her June 13th announcement, campaign officials said the focus will be on Hillary in the coming months.
Clinton had originally planned to hold her official kickoff at the end of May, but the campaign pushed the rally back.
While Clinton and her top aides have insisted they plan to run a serious and competitive primary, her opponents former Maryland Gov. Martin O’Malley and Vermont Sen. Bernie Sanders lag far behind her in the polls, allowing the frontrunner freedom to run a campaign on her own terms.
Clinton’s schedule has so far included a couple of days each week or less of campaigning in early primary states like Iowa and New Hampshire. She has held small-scale, roundtable discussions with a selected group of primary voters in Nevada, New Hampshire and Iowa that officials say allow her to connect with voters and frame her policy ideas.
Clinton’s relaxed pace of campaigning will slowly increase and will begin to include a broader mix of campaign events and venues.
The campaign officials said they hope to raise $100 million through the primary, discounting rumors about a $2-billion fundraising goal. The $100 million sum does not include donations raised by Priorities USA Action, the pro-Clinton super PAC.
Clinton’s aides insisted that the campaign has not been significantly damaged by criticism over the Clinton Foundation and her role at the State Department, saying that while those issues may rile up the Republican base, they do not register much with primary Democrats and Independents.
The campaign would not provide more details on the location for the June 13 event, but said that it would be a large, public event.