![Customers look at Apple Watches on display at an Apple Inc. store in Palo Alto, California, U.S., on Friday, April 10, 2015. From London to Beijing, Apple stores saw few customers lined up before opening Friday as pre-orders started. The first new gadget under Chief Executive Officer Tim Cook is selling in eight countries and Hong Kong, with shipments scheduled to start April 24. Photographer: David Paul Morris/Bloomberg](https://api.time.com/wp-content/uploads/2015/05/apple-watch-consumer-reports-1.jpg?quality=85&w=2400)
A key Apple exec has made it clear that Apple’s newest product will get better once autumn rolls around.
Jeff Williams, Apple’s senior vice president of operations, said at the Code Conference Wednesday that consumers should expect a surge of higher quality third-party apps for the Apple Watch in the fall, according to 9to5Mac. That’s because developers will have the opportunity to make apps that run natively on the Apple Watch.
Williams added there will be more games and other Apple Watch features coming out in preview mode in the fall as well.
Customer service will also be boosted in the coming months. “Later this year, we’ll have 45,000 people answering the phone to give AppleCare support during the holiday season,” said Williams, according to 9to5Mac.
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