McDonald’s has decided to put the kibosh on its monthly same-store sales data dump. The numbers have been especially disappointing in recent months as new CEO Steve Easterbrook is pushing to revive growth.
The world’s largest fast-food chain has reported 11 straight months of declining global same-store sales growth. McDonald’s last monthly update will be for this June as part of its second-quarter earnings update, Bloomberg reports.
Easterbrook took the helm in March; he announced a new wide-reaching turnaround plan earlier this month. McDonald’s is trying to lean more heavily on franchisees and reorganize its structure to be able to respond more quickly to changing customer tastes.
The move to nix monthly sales figure puts it in line with restaurant-industry peers. Yum! Brands, Chipotle Mexican Grill and Starbucks don’t currently report monthly sales updates.
More Must-Reads from TIME
- Donald Trump Is TIME's 2024 Person of the Year
- Why We Chose Trump as Person of the Year
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- The 20 Best Christmas TV Episodes
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- Merle Bombardieri Is Helping People Make the Baby Decision
Contact us at letters@time.com